Chapter 325 – 10 Billion Yen Goal
Feng Yu was enjoying a traditional Japanese cuisine. This was the most traditional Japanese cuisine he had ever eaten. From the ingredients to the chef, including the location were all Japanese. This was not like those Japanese restaurants in China.
But Feng Yu wondered why all the dishes Kameda Masao ordered were all aphrodisiac dishes?
“Boss, I still need to go back to the office. Yoshiko will send you to your room. She can speak some mandarin. You are sweating a lot, and you should take a bath. Yoshiko can help you.”
Damn. What does Kameda Masao mean by that?
Feng Yu turned and look at Yoshiko, who was blushing with her head bows down. She needs this job to support her family. President Kameda had promised her a sum of money. Furthermore, this boss from China is quite good looking and does not look like he will be rough.
“Kameda! Bring her with you! What sort of person do you think I am? I do not want to see you doing such things again! Tomorrow I will be meeting Heitaro Nakajima, you don’t need to be around!” Feng Yu said furiously.
Kameda Masao immediately bows down until his head almost touched the floor. He never expects that his arrangement will incur the wrath of Feng Yu. He hurriedly waved to Yoshiko to leave the room, and he apologized and bowed again before leaving.
Yoshiko had thick legs, and Feng Yu was not interested. Furthermore, he already has a girlfriend back in China. Yoshiko must have done this before, and Feng Yu could not accept her.
Kameda Masao and Yoshiko left the restaurant disappointed. Feng Yu was disappointed too. Why Kameda Masao did not arrange for a high school girl? If it was a younger girl, he might consider!
……
The next day, Feng Yu opened his hotel room door and saw Heitaro Nakajima standing outside. Feng Yu was not sure how long Heitaro Nakajima had been standing there as he did not knock on the door.
“Good morning Mr. Feng.”
“Morning. Let’s have breakfast together.”
Heitaro Nakajima was waiting for Feng Yu’s invitation. During breakfast, Heitaro Nakajima excitedly reported to Feng Yu about the company’s recent performance.
The offices in Taiwan, Malaysia and Saudi Arabia will start operation before the end of the year. The new factories in Malaysia and Japan will also begin production around December. The expansion of England’s branch factory will also be completed during that period. Next year, AIWA’s global production will increase by over 5 times!
This was still after the fall out with Sony. If AIWA can still borrow Sony’s factories, their production will be more than 10 times!
This was already enough. The subsidiary company and factory in Panamas can be set up much earlier than planned. The earliest will be next year, and the latest will be the following year, and AIWA’s production will increase further!
As more and more consumers know about the AIWA brand, their Walkman sales also increase. AIWA Walkman was already selling more expensive than Sony!
In the past, Sony, as an international brand, and had no other major competitors, was able to price their products at a high price and enjoyed the high profits. During that time, Sony and AIWA were still in an alliance. Sony was targeting the high-end segment, while AIWA was targeting the mid to low-end segment.
Now, it was the opposite. AIWA had already taken over the high-end segment, and Sony can only target the mid to low end market. This was not Heitaro Nakajima boasting. This was a fact.
When Heitaro Nakajima mentioned this, he had a proud look.
Feng Yu felt that this was not a good sign. “A starved camel is still bigger than a horse.” Furthermore, Sony was not defeated yet. Sony was still having more market share than AIWA in the Walkman marker. Sony was still selling more Walkman than AIWA. Their profit and brand awareness were even higher than AIWA.
Heitaro Nakajima does not accept losing to Sony, and he was thinking of ways to win. He wants to be the market leader for Walkman. He wants to be ahead of Sony.
No one can doubt the capabilities of Sony’s R&D department. Although AIWA was currently leading Sony with the BEE technology, Sony would be able to catch up fast.
“President Heitaro, don’t forget that Sony’s scale is a few hundred times bigger than AIWA. You really think that Sony will give up just like this? For the time being, we had won in Asia. But we are still losing out to Sony in other regions. Our sales might be good in the western countries but what about the total sales? Our production can only catch up with Sony next year. As the market increases, will Sony stop increasing their production? Don’t forget that Sony’s factories are located all over the world.”
The proud smile on Heitaro Nakajima’s face disappeared after he heard what Feng Yu said. Heitaro Nakajima was proud of his results, but he still has not reached the point be being arrogant.
Heitaro Nakajima only wanted to tell Feng Yu some good news to make him happy. In his heart, he had never look down on Sony. Sony will still be his number one enemy!
It was because AIWA was owned by Sony before, and had been in an alliance. Heitaro Nakajima understands about Sony more than Feng Yu.
He knew how powerful Sony was. Although Sony had spent a lot last year and made losses this year, Sony was still the leader of the electronics industry with strong financial backings and technological strength.
Heitaro Nakajima also did not let AIWA stop its R&D of new products and technologies. He had used Feng Yu’s suggestion to remove some useless functions and focuses on the sound quality. Feng Yu wants all the consumer to remember AIWA Walkman as beautiful designs and high-quality sound!
Their latest product had incorporated a small LCD screen into the Walkman. It can show the battery life. This model was extremely popular in the market, and Heitaro Nakajima wants to continue in this direction. Of course, their Walkman will be small as suggested by Feng Yu.
Feng Yu distinctly remember that Sony was continually reducing the size of their Walkman in his previous life. They even introduce the slim Walkman series which were well received by the consumers. But now, Sony can no longer start this trend. Sony will only be a follower behind AIWA!
“Mr. Feng, I will take note of this. I will not let Sony have any chance! I will show you our new product samples later. You can help to decide and see which model will be more suitable for the market.”
Actually, Heitaro Nakajima had already decided in his heart. But he was saying this to Feng Yu to make him happy and also wanted to hear Feng Yu’s opinions. Heitaro Nakajima was deeply impressed by Feng Yu foresight.
……
Feng Yu looked at the Walkman samples, and those were all AIWA’s classic Walkman in his previous life. These models were well received by the market and had brought lots of profits to AIWA.
“These models were all nicely done. Do you intend to introduce all these models to the market? I will only make a small suggestion. You must carry on developing better earphones, and your technology must be the most advanced in the world! You can increase the variety of colors of these models too. This will let the consumers have more choices. The rest, do as you deem fit. I trust you. In the world of Walkman, you are the best!”
Heitaro Nakajima was shaking with excitement after hearing Feng y’s words: “Rest assured Mr. Feng. The target for our company next year will be 10 billion yen!”