Chapter 324 – Out of Asia, Set your sights on the world
Kameda Masao excitedly discussed his ideas with Feng Yu. He will collaborate with the movie company that had bought his costumes. There was a new director in that company which likes to use “props” in his movies.
Feng Yu was not really interested in these details, and he let Kameda Masao makes all the decisions. He let Kameda Masao decide on the budget, as he does not know much about this industry market rates.
Kameda Masao still felt that they had too few retail stores in Japan. He wants to increase the number of their retail outlets. Having one store in one province was not enough. Some bigger areas like Tokyo or Hokkaido need at least 3 or even 5 stores. Those densely populated provinces will also need at least 2 stores.
That means that they would need to set up more than 30 new stores. Each store will need at least 50,000 USD to set up. Although the property prices in Japan had fallen, the rental of those locations he wanted had not dropped.
Just the new stores alone would almost 2 million USD. The factory still needs to expand and increase the number of workers. There was still the R&D for new products and also the marketing cost. Kameda Masao made a mental calculation and found that he needs at least 6 million USD. He needs to get some loans.
He was confident that he would capture at least 40% of Japan’s market share and be the market leader!
After telling Feng Yu all his plans, Kameda Masao looked at Feng Yu. He hopes that Feng Yu would agree with him. Even if Feng Yu does not invest more money into this company, at least Feng Yu can allow him to get loans from the banks.
Without saying a word, Feng Yu took out his checkbook and wrote a 10 million USD cheque. He turned to Kameda Masao and told him that he was too short-sighted. What can he achieve with that little money? If you want to do it, you must make it big!
Number one in Japan? Although Japan’s population was considered high, can it be compared to the US or Europe? Kameda Masao should not set his sights in only one area. He must look further than Japan.
For example, developing the Southeast Asia market. It might not be easy to penetrate China’s market, but he should be able to enter the coastal regions like Guangzhou or southeast provinces. These places were close to Taiwan and Hong Kong. Their economic development was much faster, and the people there could accept new things readily.
Hong Kong, Macao, Taiwan, Malaysia, South Korea, etc. were more developed like Japan. Kameda Masao can also try to enter those places.
Feng Yu patted Kameda Masao on his shoulders: “Kameda, don’t be afraid to dream big. The bigger your dream is, the more potential you will have. You cannot just look at Japan. This is not right. You might not be the number one company in Japan for the time being. But it is actually much easier to be the world’s number one sex toy company.”
Kameda Masao was thinking about what Feng Yu just said. To be the number one company in a country is harder than becoming the number one company in the world? What sort of theory is this?
“You don’t get it? I shall explain to you. Now, the main market for sex toys can be broadly divided into 3 regions. Asia, Europe, and the US. Of course, you can enter these market in future. Now, our Sixth Sense products are well received by Asian. But have you ever thought about the US and Europe side? The market there might not be developed yet. Why not let the company design some products that suit the consumers from those regions? If you can capture 30% of the European market, 30% of the US market, and 30% of the Asia market, then you will capture more than 20% of the world’s market. Isn’t that the number one company in the world?”
Kameda Masao blinked his eyes. Seems like what Feng Yu said made sense. It was easier to get from 0 to 1 compared to from 1 to 2. If you add all the 1s together, you will get 3, and 3 is bigger than 2.
“Well? Do you understand now? I want you to set up subsidiaries in the US and Europe. You also need to set up factories there. If you do not have enough money, you can get loans. If you have problems getting loans, tell me. I can increase my investments. Look at AIWA. It was heavily in debt, and when I take over the company, the total debts amounted to more than 8 billion Yen. But Heitaro Nakajima told me that as all their factories start operating, coupled with his newest products, he was confident that he would be able to pay off all the debts and still have money remain. In Japan, AIWA is still competing with Sony. But in other regions, AIWA’s market share is already catching up with Sony. AIWA’s sales in Asia had already overtaken Sony. Next year, AIWA will overtake Sony in the other regions. AIWA will be the number one company for Walkman!”
Feng Yu uses AIWA as an example to prove his strategy. Kameda Masao had a confident look on his face.
Feng Yu was willing to invest in and trusted him with the running of the company. He was a jobless person and was now a shareholder of this company. This was all because Feng Yu believed him and kept giving him guidance.
He must work hard for his own dreams and also for Feng Yu’s dreams!
If Feng Yu knew what Kameda Masao was thinking right now, he would scream in his face. “My dream is not to be the world’s number one sex toy company boss!”
“Boss, I understand now. I promise you that next year, our companies in the US and Europe will be making profits. Within 3 years, our company will occupy more than 30% of the world’s market share! I had noticed that magazines are very popular in Hong Kong and the western countries. I will make use of movies in Japan to promote our products, and in other regions, I will advertise in those magazines.:
Feng Yu nodded. Kameda Masao was a brilliant person. But this was not enough. Feng Yu still have a great idea which he had not told Kameda Masao.
“Kameda, have you watch any beauty pageant before?”
Kameda Masao looked at Feng Yu with a constipated expression: “Boss, you want to hire those beauty queens to endorse our products?”
“……”
Feng Yu: “What are you thinking? If you can hire them without using any illegal means, go ahead. But do you think it is possible? I am telling you that we can also organize these types of competition. It will be like an audition for the AV actresses. But they must use our products and wear our costumes. Of course, you can also organize an exhibition to showcase all our products, and at the same time, you can invite the other factories to participate. This effect will be better. It is like what you said. Sex toys are no illegal, and there is nothing to be ashamed of. We are helping people to cope with their stress and help lovers with their relationships. Do you understand?”
Ermmm….. Organize an exhibition for sex toys?
Kameda Masao had not heard of anyone doing this, but there were no regulations that state that this sort of exhibition was not permitted. Feng Yu wants him to organize a huge show and invite other factories, media, and visitors. This can not only showcase their products and also increase their sales/
“Boss, I understand. Rest assured, I will do my best!”
Kameda Masao had decided in his heart that he must achieve what he promised to Feng Yu much earlier than what he said just now. He must let Sixth Sense become the world’s number sex toy company!
Oh right, when Feng Yu was looking at their product’s catalog just now, he seems a bit…… like he wanted to test those products himself. Should he ask Yoshiko to stay back after dinner?