Chapter 389 - 378: A Combination Punch
Chapter 389: Chapter 378: A Combination Punch
The meeting wasn’t over yet.
Lina opened the second report in her hands. It was much thinner than the order summary, but her expression grew even more serious.
"I’ve analyzed the transaction data for all our customers."
The Myriad Platform’s anonymization was very thorough, hiding specific identities, but regional and customer-type tags were still visible.
Lina had spent three days deconstructing over 1,700 orders, piece by piece, to build a complete customer profile.
"Sixty-two percent of our customers are small-to-medium-sized Mercenary Corps or independent Wizards, spread across seventeen different Planes."
She paused, her gaze sweeping over everyone in the conference room.
"They have three things in common. First, they have limited budgets, with single purchase amounts concentrated in the 10,000 to 60,000 Magic Stone range. Second, they’re extremely sensitive to the three words ’value for money.’ It’s a phrase the boss came up with, but they’ve already learned how to use it."
Vera raised an eyebrow.
"Third," Lina’s finger tapped a line of data in the report, "over forty percent of customers had a record of purchasing a shoddy Golem from another supplier at least once before placing an order with us."
"So, people who’ve been ripped off before," Colin summarized succinctly.
"A direct hit on our target audience," Lina nodded.
Allen said nothing, gesturing for her to continue.
She paused, then added, "What’s more interesting is that in all the reviews and private messages left by customers, the most frequently appearing word wasn’t ’performance’ or ’power,’ but ’manual.’"
Colin froze, subconsciously pushing up his glasses. ’A manual?’
"Yes, the manual."
A knowing smile touched the corners of Lina’s lips. "What customers mentioned most often was the operating manual inside the Memory Crystal Stone that comes with our products. One customer wrote in their review: ’This is the first time I’ve learned how often a Golem’s Magic Power nodes should be cleaned.’ Another wrote: ’Thanks to Weisren Heavy Industry, I finally understand why my last Golem’s Control Core burned out from an overload.’"
"They’ve been traumatized by our shoddy competitors."
Lina’s voice carried a hint of emotion. "In their eyes, a brand willing to write a proper manual has already earned half their trust."
Vera’s expression was also a bit odd. ’Shouldn’t a product manual be clear by default?’ she thought. ’What’s so praiseworthy about that?’
Lina saw her confusion and shook her head.
"You haven’t bought Golems from other companies on the Myriad Platform. I have. I used an anonymous account and bought products from three different companies for comparison."
Her tone became mocking. "The product description from one company was just a single phrase: ’General-purpose combat Golem, sturdy and durable.’ For the second, you had to ask the seller just to find out its intended use cases. The third was the most ridiculous. Although it had a simple manual, the Magic Power consumption data in the spec sheet was off by a factor of three. I doubt they’ve even tested their own products."
Factory Manager Rodney couldn’t help but interject, "How do those people even stay in business?"
"They’re just low-end products, after all," Lina said.
Allen tapped his fingers lightly on the tabletop twice.
"What else?"
"Inquiry data," Lina said. "We’ve closed over 1,700 deals, but we’ve received inquiries from over 4,000 potential customers through the platform’s messaging system. The questions are about product customization, bulk purchase discounts, and specific after-sales service terms."
Four thousand inquiries, with less than half converted into sales.
"Trust is still being built," Lina said. "But their purchasing intent has been activated. It’s not that these people don’t want to buy, they’re just waiting and watching."
Colin quickly recorded the data on a light screen, his fingers tapping faster and faster. He suddenly looked up. "There’s something else. Those two small workshops in Hub City that produce low-end Golems—their products are basically our competition."
"One of them went under."
"They closed down last month. Their product failure rate was too high, customers had no recourse for complaints, and their reputation was in the gutter. The other one is still hanging on, and they’ve dropped their price to 340 Magic Stones per unit."
"Are they selling any?" Allen asked.
"They aren’t," Vera said with a shrug. "Any customer who has used our products won’t go back to a lower-quality option."
That one shot on the Frost Wind Plane built their brand, inspired awe, and brought in a blizzard of orders.
But they all knew it was more like a one-off event.
How could they turn this stroke of luck into a certainty?
Allen leaned back in his chair and thought for a moment.
Then he sat up straight, his gaze sweeping over everyone present.
"We need to strike while the iron is hot."
"First, a first-time customer discount. Any customer placing their first order with Weisren Heavy Industry gets one Spider Slayer II at a twenty percent discount—2,240 Magic Stones. Limit one per customer."
Colin’s pen stopped. "Boss, at that price... we won’t even cover our costs."
"We’ll be losing money."
Allen nodded. "But every discounted product will come with a full product catalog and a ’Loyal Customer’ identifier. Customers with this identifier will receive a permanent five percent discount on all future purchases."
Colin opened his mouth, the logic clicking into place.
’Losing money on one unit to secure a customer’s long-term loyalty and repeat business... When you do the math, it’s a huge win!’
"Second, add a ’Competitor Comparison’ section to the product page. We won’t name any competitors, just use anonymous data. The average return rate for the war Golem category on the Myriad Platform is eight percent. Weisren Heavy Industry’s return rate is—"
"Zero percent," Colin blurted out.
"The data comes from the Myriad Platform’s public statistical reports. It’s all above board," Allen said, his tone perfectly flat. "But it’s enough."
Vera rested her chin on her hand, thinking seriously.
’That move doesn’t involve a single curse word, but it’s more vicious than cursing out a competitor’s entire family tree to their face.’
"Third, find the very first customer who placed an order and left a positive review. Gift them a free Spider Slayer II on the condition that they write a detailed user experience report in the review section after one month of use. We won’t ask for a good review, only an honest one."
Lina’s eyes lit up. "A user testimonial."
"Exactly. A hundred boasts from the seller aren’t worth as much as one real buyer saying, ’This stuff is great.’"
He held up a fourth finger.
"And the final step." Allen’s voice slowed. "Starting today, all products leaving the factory will come with a standardized operation manual in the form of a Memory Crystal Stone."
He reached out and sketched the manual’s framework on the light screen.
"It will include four sections: Unboxing Procedure, Basic Operation Guide, Common Troubleshooting, and Routine Maintenance Suggestions. Every step will have a holographic demonstration. Every malfunction will have a corresponding solution."
The conference room fell completely silent.
Vera stared at the outline on the light screen for a full five seconds before slowly turning her head to look at Allen.
"Are you saying... we should teach customers how to repair their Golems?"
"Not repair. It’s about letting the customer know the name of every single part of the Golem, how to use every function, and where to check first when a problem occurs."
Allen said, "In the Wizarding World, the sales philosophy has always been ’sell it and forget it.’ I want our customers to feel that even after they’ve bought our product, Weisren Heavy Industry is still standing right behind them."
Vera thought for a moment before speaking up. "The first-time discount is for customer acquisition, the competitor comparison is for building brand awareness, the user testimonial is for word-of-mouth marketing, and the operation manual is for post-sale customer loyalty. Once these four steps are complete, the entire customer journey—from ’hearing about us’ to ’placing an order’ to ’repurchasing’ to ’recommending us’—becomes a closed loop."
She looked at Allen, her gaze filled with a complex mix of emotions.
"Boss, what did you do before all this?"
Allen picked up his teacup.
"I was a Prince. Didn’t you know?"
"Boss, I think if you weren’t a Wizard, you’d have been a great King."
"Of course. Starting an industrial revolution would’ve been no problem," Allen joked, a rare occurrence.
Colin also felt his boss was an absolute business genius. Even if he couldn’t be a Wizard, he would have succeeded no matter where he went.
These strategies were layered, interconnected, ruthless, and precise.
Behind every seemingly ordinary move lay a deep insight into human nature and the market.
’The gap between people can be just so vast.’
"Execute these four steps," Allen’s voice pulled the three of them back to reality.
"Yes, Boss!" the three replied in unison, their voices filled with unprecedented motivation.