Chapter 573 - 191: ’80s Drama Queen Forced to Become a Business Ace (26)
Chapter 573: Chapter 191: ’80s Drama Queen Forced to Become a Business Ace (26)
She swore she would absolutely, positively never get anywhere near Sheng Leyun again.
’This girl is toxic!’
Clutching the eighty ten-yuan notes, Sheng Leyun watched Ren Xingchen’s retreating figure and smiled to herself. ’We didn’t sign a contract this time. If she dares to show her face again, she’ll have to pay some real hush money.’
’A price for every secret. I’ll make sure it hurts her wallet so much that the next time she sees me, she’ll wish she could just vanish.’
The grand reopening of the Red Sun Clothing Department Store was set for the weekend.
Early that morning, Bai Zhiyang picked up Sheng Leyun and her friends in a minibus and drove them downtown.
A grand opening needed to make a big, loud splash with aggressive promotions. That was how you got customers to open their wallets.
The entire facade of the Red Sun Department Store was veiled by a giant red cloth. A red carpet unfurled from the entrance, and to one side stood a large drum. It had a red-lacquered frame, and its white head was painted with a golden arowana, two drumsticks tied neatly beneath it.
They had hired an acrobatics troupe to perform. With lion dances, dragon dances, stilt walkers, yangge dancers, and monkey performers, it was just like a Lunar New Year temple fair. On top of that, Sheng Leyun had also brought in a number of authentic food stall owners she knew from the night markets.
The department store offered the vendors reduced rent. In exchange, any customer with a coupon from the store could get a discount at their stalls.
Given the prime location and high foot traffic, the vendors raised their prices across the board.
It was truly a win-win-win situation for the vendors, the department store, and the customers!
Even the old woman couldn’t resist bringing her treasured cotton candy machine to personally support the grand opening.
There was the opening ceremony, all sorts of snacks, and games like ring toss and darts. On top of all that, Sheng Leyun had even found a performance art troupe and had them put on a fashion show wearing clothes from the store!
Clothes that looked plain and unremarkable on the rack were completely transformed when worn by these young men and women. With just a few accessories, a new hairstyle, or a different combination, the overall effect absolutely delighted the crowd. People eagerly took note of the outfits, then immediately rushed into the store to buy them.
They were afraid the clothes would be completely sold out if they were too slow.
Previously, the Red Sun Clothing Department Store had always benchmarked itself against the store across the street, copying exactly what clothes they stocked and how they styled them without the slightest change.
But now, with Sheng Leyun on board, it was as if all the clothes had been given a soul, each radiating its own unique style and flair.
Indeed, everything about the Red Sun Clothing Department Store, from its interior design to its selection and styling of clothes, felt new, fashionable, and stylish without being jarring.
A simple white shirt, by virtue of a small collar with a pop of contrasting color, banished all sense of monotony. A floral dress, when slightly cinched at the waist and paired with a stone pendant, exuded an elegant aura that could soften anyone’s sharp edges...
In addition to the novel and eye-catching fashion show outside, Sheng Leyun had also arranged for the store’s clothes to be photographed and compiled into a catalog to make shopping easier for customers.
What’s more, any female customer who bought clothes from the store could enjoy a complimentary makeover service!
To handle the frenzied grand opening, the store had hired a whopping thirty makeup artists. Ten of them were permanent staff, while the other twenty were brought in temporarily to help with the rush.
Thanks to the comprehensive services at the Red Sun Clothing Department Store, every woman who walked in looking plain and drab walked out looking radiant and revitalized. The change in their aura and demeanor was dramatic!
This, in turn, sparked an even crazier buying frenzy...
Watching the crowd’s shopping frenzy, Bai Zhiyang and Manager Huang stood with their jaws on the floor the entire time.
"Old Huang, am I daydreaming? Are you sure we’re in our own store and not the one across the street?"
"People are actually buying clothes, not returning them?"
Manager Huang kept wiping his glasses, shaking his head with a grin. "Boss, you’re not the only one daydreaming. If we’re both having the same dream, what do you think? Is it real or not?"
"That girl is really something else! I can’t even tell a huge difference between our clothes now and before, so how are the sales figures night and day?"
Bai Zhiyang nodded repeatedly, full of disbelief and emotion. "Exactly! I thought that after we got hit with that notice and had to shut down for three months to reorganize, no one would want to set foot in here when we reopened."
"I was ready to start handing out fly swatters, that’s how empty I thought we’d be. But in the end... our business hasn’t just recovered, it’s dozens of times better than the store across the street on its busiest day!"
The two men rubbed their hands together in excitement.