Chapter 132 - 132 Protecting The Image And Launching A Couple Preferential Event
132 Protecting The Image And Launching A Couple Preferential Event
Yan Kaize’s random lowering of the price would also affect the positioning of the milk tea, giving customers the feeling that the milk tea was worthless. They would use the positioning of cheap milk tea to see all the milk tea, regardless of the cost.
Actually, if Yan Kaize could successfully monopolize it and use the low price to tempt customers to develop the habit of drinking milk tea and make milk tea the first choice for drinks, it would not be a problem for him to increase the price again.
However, with Luo Feng blocking him, it was still a problem if Yan Kaize could succeed.
“Then what should we do? Don’t do anything?” Xiao Fei asked doubtfully.
She did not understand why Ai Tingya rejected her suggestion, but she believed in her decision.
Ai Tingya could not think of a good solution. She looked at Luo Feng for help. “What do you think?”
Luo Feng had to preserve Milk Tea’s position and compete with Yan Kaize. He thought for a moment and suddenly smiled.
“We can’t give a discount openly, but we can launch a promotional event,” Luo Feng said.
“Event?” Ai Tingya did not know what Luo Feng was talking about.
Luo Feng hugged her and said, “For example, we can launch a couple discount event. The first cup will be at the original price, and the second cup will be free.”
Xiao Fei blinked, a little confused.
The first cup is the original price, and the second cup will be free… What is the difference between this and a 50% discount?
Luo Feng explained, “There are two benefits to launching the event. Firstly, we can set a deadline for the event or stop it at any time. Secondly, a direct discount and the psychological hint given to the customer are different.”
The discount would make people feel like the seller was making a small profit on a lot of sales. Milk tea was originally not worth so much money. As for the event, not only did it preserve its image, it would also give customers a false sense of feeling that they had taken advantage of them.
“This event sounds pretty good.” Ai Tingya’s eyes were filled with admiration.
Indeed, they have yet to launch any event since they opened the shop. They could use this opportunity to test the waters.
“Luo Feng, you’re really a genius!” Ai Tingya praised.
They were both students, but she could not catch up to Luo Feng.
Facing the enthusiastic admiration, Luo Feng looked away guiltily and scratched his cheek. Actually, the method he was talking about was a very popular marketing method in the future. There were successful cases.
However, information was not developed and had yet to spread.
Ai Tingya could not hear Luo Feng’s thoughts and only knew that there was more important work waiting for her. She rubbed her head and rested, preparing to do something big. “Come, I’ll write a detailed event plan immediately!”
…
At the milk tea shop at the intersection.
Yan Kaize and the original owner were both guarding the shop. The original owner was not very happy when he saw that the shop was full.
In order to prevent Luo Feng from poaching them again, they recruited new employees and increased their salary and treatment. As they still did not catch up to Luo Feng’s treatment, they signed a few guarantees on the contract.
However, they still had to guard the shop every day just in case.
The cost of labor was much higher this time. Coupled with the discount, the more losses they would lose.
For the first time, the original owner could not laugh out loud when he saw the shop full of customers.
Yan Kaize knew these things very well.
However, he did not care. He wanted to throw money in and throw money with all his might.
He wanted to show Luo Feng what it meant to be rich!
The two of them were like two stone lions guarding the house. They stared at each other angrily, as if they were not looking at anything, or as if they had taken in the entire shop.
The serious atmosphere made the employees not dare to breathe loudly.
They felt that they were not working in a milk tea shop, but in a prison. They were not allowed to whisper.
At this moment, a customer who looked like a student walked into the milk tea shop. Before his foot landed, he quickly retracted it and retreated.
Boss Yuan was anxious. Their goal this time was to attract customers. They had to attract customers even at a loss. If they could not even keep the customers, wouldn’t their efforts be in vain?
He hurriedly chased after the student and stopped him. “Student, why are you leaving? Are you dissatisfied with the service in our shop?”
The student shook his head and said, “No, I just feel that the atmosphere in your milk tea shop is a little similar to the laboratory. I’m easily triggered by serious faces, so let’s do it next time.”
With that, he ran away, not giving Boss Yuan any time to explain.
The shop assistant listened to this strange conversation and agreed fiercely in his heart! If possible, he really wanted to run!
The original boss returned to his seat and looked at Yan Kaize. He was also shocked by the other party’s bitter expression. The two of them discussed it and felt that it was indeed inappropriate. They found something else on hand that did not seem so scary.
The atmosphere in the shop was much more relaxed, and the shop assistants were much more at ease. They made milk tea faster.
More and more customers came for the discount.
The original boss was both happy and worried. He hoped that his business would return to the right track quickly.
Otherwise, his few million yuan would not be enough for Yan Kaize to waste.
…
There were fewer customers in the shop after lunch.
A boy walked into the shop first and greeted Yan Kaize with a smile. “Senior, I’m here to support you.”
The person who came was called Shen Xiaokuan. He was Yan Kaize’s junior and admirer. Unlike the other students, Shen Xiaokuan had really received Yan Kaize’s guidance, so he, who had always been a loyal fan of Good Me, immediately turned to him after Yan Kaize opened the milk tea shop.
When Yan Kaize saw that it was a junior who supported him, he immediately pulled him into the shop and said, “There’s a discount today. You will be having one.”
“Yes,” Shen Xiaokuan replied embarrassedly. He turned around and asked, “What do you want to drink?”
Yan Kaize followed his gaze and saw a girl following behind Shen Xiaokuan. She distanced herself from him and smiled shyly at him.
This ambiguous atmosphere was too obvious. Shen Xiaokuan was in a relationship!
Yan Kaize asked softly, “Why did you not tell Senior that you have a girlfriend?”
Shen Xiaokuan scratched his head shyly and said, “She hasn’t agreed yet. We’re just normal friends.”
Yan Kaize patted his chest and said, “Order whatever milk tea you want today. It’s my treat.”
He naturally had to help with his junior’s relationship. Moreover, if he sold a small favor, he would bring more guests in the future. It could be considered helping to solicit customers.
Shen Xiaokuan wanted to refuse, but at the thought of showing his connections in front of the girls, he said, “Thank you, Senior.”
He asked the girl again what she wanted to drink, but he realized that she had been standing at the door and had not entered.
Shen Xiaokuan walked to the girl’s side and saw that she was attracted by a lively place in front of her. He did not know what she was doing, but he could vaguely see many pink balloons in front of the door. They looked very suitable for couples and were surrounded by many people.
“I want to take a look over there first,” the girl said, pointing at the place with the pink balloons.
Shen Xiaokuan thought that since it was not far, he could take a look and come back for something to drink.
He said to Yan Kaize, “Senior, we’ll go ahead and take a look. We’ll come back later.”
“Oh, okay.” Yan Kaize didn’t think too much about it and watched them leave.
He also wanted to know what was so interesting. When he walked to the door, his heart skipped a beat— Wasn’t that Luo Feng’s shop?