Chapter 891 - Chapter 891: Hunger Marketing
Chapter 891: Hunger Marketing
Translator: Nyoi-Bo Studio Editor: Nyoi-Bo Studio
“Boss, what’s the plan?” Su Qing had initially intended to address her as Big Sister, but upon realizing that Yao Fang had referred to Su Wen as ‘boss’, she couldn’t make an exception for herself, so she went along and changed her address too.
As soon as she adjusted her address, the others followed suit.
“Boss, just give me orders!” Su Xiu eagerly raised her hand. “I’ve been thinking about it. I’ll hold off on learning Western pastry for now and focus on it after the store opens.”
Su Wen pondered for a moment before agreeing.
They were indeed short on manpower at the moment, and what they lacked most was a reliable accountant. She had numerous tasks to handle herself, such as managing the studio’s finances, overseeing purchases, and ensuring staff salaries were met.
Hiring a chief accountant was the top priority, but initially, they needed someone solely for accounting. As for handling the money, Su Xiu was well-equipped for the task, having managed the family’s finances effectively.
“Alright! Let’s start with managing the finances!”
“What about accounting? I’m not familiar with it.”
By now, everyone understood the importance of proper accounting in running a business.
“If you’re unsure about accounting, I’ll arrange for Auntie Wei Xin to introduce you to an accountant tomorrow. When the accountant arrives, make sure to get receipts for all transactions. If one isn’t provided, be sure to issue one yourself.” “Understood.”
“We got it.”
“Yes!” Su Wen nodded and transitioned back to the previous topic. “In the next two months, Su Qing, you’ll oversee production. Each of our bags is handmade, so I need you to draft a detailed production plan. If we’re short on manpower, I will recruit new people.”
“Got it!” Su Qing beamed with enthusiasm. “Boss, I’ve prepared it.”
“Provide me with a detailed list of missing hardware components. I’ll approach Zhou Hengguang tomorrow.” Su Wen winked mischievously. “Take advantage of your brother-in-law and see if his factory can assist with processing.”
While Changhe wasn’t in the hardware business. Hengyang focuses on core technology—developing more advanced machinery, engines, and others.
Zhou Hengguang, on the other hand, excels in style and exterior design, collaborating with advanced foreign manufacturers to learn. It’s been said that he’s negotiated several promising channels and even ventured into the import business.
Producing hardware components was certainly within his capabilities—not only could he manufacture them, but he could craft unique designs that others couldn’t replicate too.
This versatility was exactly what Su Wen valued.
Their only concern was that the hardware project might be too small to pique others’ interest, so Su Wen decided to handle it personally.
“Excellent!” Su Qing’s eyes gleamed with joy at the resolution of their biggest issue.
Su Wen retrieved some photocopied documents from her bag and asked her younger sister to distribute them. “The proposal you’re holding outlines my plan. The two main aspects are hunger marketing and celebrity endorsements.”
The mention of celebrity endorsements seemed extravagant, prompting some to dismiss it and focus on hunger marketing. As they delved deeper into the proposal, excitement rippled through the room, causing Yao Fang’s hands to tremble.
“Boss, is this feasible?”
“We’ll find out once we give it a try!” Su Wen exuded confidence, citing numerous successful marketing cases. Moreover, hunger marketing aligned perfectly with their brand identity, especially when it combined with a unique approach and potential celebrity endorsements..