Chapter 911 - This Is Definitely Hunger Marketing
Chapter 911 This Is Definitely Hunger Marketing
“What’s the matter? Who are you looking down on? Why don’t you give me an advance broadcast?”
“I don’t need it for the other shows, but not for ‘Broken Continent’”.
“This is the first time I’ve experienced the feeling of not being able to spend money.”
“You broadcast three episodes a week and can only finish broadcasting in a month. You should at least broadcast five episodes a week!”
“What’s with Kefeng Videos? Don’t they want to earn money? ‘Broken Continent’ is the only show that can make viewers willingly spend money to have an early broadcast. You guys actually canceled the points!”
“Hunger marketing! This is definitely hunger marketing!”
But no matter how much the netizens protested, Kefeng Videos just canceled the early broadcast function.
While the second season of ‘Broken Continent’ was being promoted, Yuan Keqing’s second female lead role, “Moon Shines Over the River”, was about to be broadcasted.
Just like ‘Broken Continent’, it was broadcasted online.
However, the reason why ‘Broken Continent’ was broadcasted online was that Kefeng video wanted to hold the exclusive rights in their hands, in order to build up the season’s broadcasting
In fact, after the second season of ‘Broken Continent’ was established, major television stations had already contacted Kefeng Videos, hoping to be able to broadcast with them.
It had always been very difficult for a television drama to be television broadcasted.
It required all kinds of conditions.
For example, the network, the theme of the drama, and the standard of the actors themselves.
If the network was strong enough, it could be arranged to be a television broadcast.
If the theme was not restricted, there was also the possibility of being television broadcasted.
There were also television stations that thought that the actors had good audience affinity, strong passers-by affinity, and enough strength.
And they were good at bringing the show to fame.
In the past, many high-rated shows would be arranged to be broadcasted because they valued the actors.
And the subject matter of ‘Broken Continent’ was not restricted.
Moreover, the first season’s response was too good.
This show did not rely on the actors, but the quality of the show itself was strong enough.
Representatives of the television stations also attended the media viewing sessions.
They saw more content than the netizens, so naturally, it was not as simple as releasing a few trailers.
They knew the quality of the show and the sturdy the special effects were.
In the first season, Wei Wucai had given Tan Jinqi discounts.
But even so, the cost was not enough to support the special effects as originally planned.
They could only compromise.
In other words, the first season’s special effects, due to cost constraints, did not meet the expectations of Tan Jinqi, let alone the complete world structure that the first season of ‘Broken Continent’ should have.
But the second season, because there was enough investment.
Tan Jinqi did not need to compromise.
Finally, they made their own ideal special effects, and also constructed a part of the ideal ‘Broken Continent’ in the second season.
Because they saw more than the netizens, the major TV stations were even more determined to cooperate with Kefeng Videos.
To broadcast with them.
It was not easy to be on a television broadcast, and anyone would agree to it.
This was a very direct and effective way to expand the audience’s viewership.
The major TV stations did not think that Kefeng Videos would refuse.
No one could refuse to let the series be television broadcasted by a star.
Moreover, these three major TV stations were the three largest TV stations in the country, other than Hua Empire TV Headquarters.
No other TV station could compare with them.
Among them, Donghua Station was the most confident.
They had just cooperated with Kefeng Videos on ‘I Sing’, and it was a pleasant cooperation.
With such a foundation of cooperation, Kefeng Videos should have given priority to their Donghua Station.
However, they did not expect that Kefeng did not consider any of them.
Kefeng wanted to firmly hold the development and broadcasting rights of ‘Broken Continent’ in their hands.
If they gave it to the television station, the television station would definitely take away Kefeng’s traffic.
Moreover, when the television station broadcast it, the image effect of ‘Broken Continent’ would also be reduced.
The television stations were unable to release 4K quality videos, and the television screens that the viewers were watching were unable to achieve that. As such, the broadcast effect of ‘Broken Continent’ would be greatly affected.
Of course, there were also viewers who could achieve that with their television screens, but the TV stations could not achieve that.
And for the second season, Kefeng had directly released 5k quality, so it was even more impossible for them to give it to the television stations.
The effect of the video was discounted. It would be different from the effect seen on Kefeng’s platform. It would also have an impact on the quality and reputation of ‘Broken Continent’.
If the viewers who did not know about the situation and felt the quality they were viewing was not good and ‘Broken Continent’ in fact did not have good effects and had false advertising, wouldn’t that be detrimental to the reputation of ‘Broken Continent’?
However, Kefeng now treasured ‘Broken Continent’ very much.
They would definitely not sacrifice the reputation of ‘Broken Continent’ for the sake of the TV station’s benefits.
‘Broken Continent’ was not limited to just the current two seasons.
If the reputation of this season was good, they would continue filming the third, fourth, fifth, sixth, seventh, and eighth seasons. The profit they could earn would not be limited to just the current one.
Tan Mo’s worldview was very big.
As long as the script did not fail them, they would not lose.
They would be able to continue filming ‘Broken Continent’.
However, the higher-ups of Feng had all participated in the film viewing.
It was precisely because they had seen it that they were quite confident in the quality of the second season.
Xu Dashi was also very bold. He was not tempted by the benefits in front of him.
Once the reputation of ‘Broken Continent” was fully implemented.
It was not just the profits from the next few seasons of broadcasting.
There were also various areas, including games, anime, movies, and the export of copyright to foreign countries, etc.
These benefits were not comparable to the benefits in front of them.
After watching the teaser of the second season, Xu Dashi gathered Kefeng’s higher-ups for a day’s meeting.
He wanted to make a systematic plan for the future development of ‘Broken Continent’.
He wanted to start a comprehensive plan from now on.
He wanted to use the drama version of ‘Broken Continent’ as the core and expand it in all aspects.
When the time came, if the TV station wanted to buy it again, it would not be at the current price.
Giving up the small profits now would earn them higher profits would be in the future.
Of course, calling it a small profit was only a relative term.
The television station had already offered eight million for an episode.
However, Xu Dashi did not relent.
The TV stations wanted to buy ‘Broken Continent’, but they did not want to sell it.
‘Moon Shines Over the River’ was a pure web drama.
The male and female leads were both on the B-list. They were famous, but they were not enough to carry the drama. They also had no dramas that had outstanding results with them as the main characters.
The director had never had a drama that was television broadcasted.
Looking at his resume, all of them were web dramas, and none of them had outstanding results.
All of them were vaguely heard of, but when he asked if anyone had seen them, he found out that not many people had seen them.
Although they were not popular, they still earned money and did not suffer any losses.
The theme was also not the type that the TV stations were willing to buy.
And ‘Broken Continent’ had a completely different situation.
‘Moon Shines Over the River’ is a self-made show from Guo Pai Video.