Chapter 131 - 124: Intercepting L’Oreal
Chapter 131: Chapter 124: Intercepting L’Oreal
TikTok also offered Gao Yuan some advice: his company absolutely had to keep its content production up to speed.
They also suggested that Gao Yuan sponsor concerts for Jay Chou and Old Xue to expand the brand’s influence on multiple fronts.
If he could get them to endorse the brand, it would be perfect.
On top of that, Gao Yuan was still in the top five on TikTok’s trending chart.
If he could stay on the chart, leveraging his current popularity to build the GY brand would yield twice the results with half the effort.
Gao Yuan took their advice. He would definitely pay closer attention to brand content and cooperate fully with this brand-building initiative.
The partnership between Yuanfang Company and TikTok was officially settled.
Gao Yuan’s one-hundred-million advance payment would be transferred to TikTok’s account before the end of the business day.
Back at the company, the first thing Gao Yuan did was send a direct message to Jay Chou and Old Xue on Weibo.
He had considered hiring a celebrity for an endorsement before, but he’d put that plan on the back burner.
He never imagined he would go viral like this, pulling the GY brand into the spotlight with him.
After the TikTok representative’s reminder, he recalled the previous day’s explosive sales figures and realized the importance of the fan economy.
After getting their contact information, Gao Yuan added Jay Chou on WeChat. Once he confirmed Jay Chou had a moment, he immediately started a video call.
"Jay Chou, good afternoon!"
"Hey, are those your two kids?"
The video call connected to show Jay Chou playing with his two children. Gao Yuan recognized them instantly.
"Say hi to Uncle Gao!"
Jay Chou aimed the phone at his children, who stopped playing and politely greeted Gao Yuan.
Gao Yuan said hi to the kids, and then he and Jay Chou began to talk.
The first thing they discussed was him being a guest performer at the Shanghai concert next week. Gao Yuan agreed without a moment’s hesitation.
’It’s just singing a few songs.’ For someone who now possessed a voice kissed by a Demon, it was no burden whatsoever.
After talking for a bit, Gao Yuan brought up the topics of the Shanghai concert’s naming rights and a personal brand endorsement from Jay Chou.
Jay Chou fell silent for a long moment, mulling over Gao Yuan’s proposal.
"I haven’t endorsed a product in many years."
"For public figures like us, it’s a complicated issue. One slip-up could mean the end of your career."
Jay Chou’s expression was grave as he said this.
Gao Yuan had expected this response when he brought it up.
His real goal wasn’t getting Jay Chou’s endorsement anyway. The focus had always been the naming rights for the Shanghai concert. With one request rejected, negotiating the other would be easier.
"As for the naming rights, those were sold long ago."
"I’m afraid my hands are tied."
Watching Gao Yuan nod along, a bitter smile touched Jay Chou’s lips. If Gao Yuan had brought up the naming rights earlier, he could have done something about it.
But the concert was only five days away, and all those details had been finalized long ago.
"If you’re interested in future concerts, I can make sure the rights go to you, no problem."
Gao Yuan didn’t show the slightest hint of disappointment at Jay Chou’s words.
’He already knew all this. What kind of concert would be fully prepared without the naming rights already locked down?’
’What he wanted was to snatch the deal right out from under them!’
Before calling Jay Chou, he’d already done his research: the naming rights for the Shanghai concert belonged to the L’Oreal Group.
’They were in the same industry—skincare—and L’Oreal was a world-renowned, major international brand.’
’If he could snatch the naming rights from L’Oreal right now, wouldn’t that create a huge media stir?’
’A rising domestic brand poaching a deal from a global giant—now that was a story with legs!’
’On the strength of that news alone, Gao Yuan was confident GY would go viral. The money spent on the naming rights would be earned back in an instant.’
’Besides, wouldn’t everyone who saw the news immediately go and search for GY skincare products?’
’A new skincare brand that could take on L’Oreal? People would have to check it out, right?’
’Even setting that aside, an event like this would be irresistible to all the content creators on TikTok who were desperate for material and looking to chase trends. They’d swarm it like sharks to blood.’
Gao Yuan had always known that using L’Oreal as a stepping stone was a necessary part of GY’s path to success.
Whether he made an enemy of them now or later, it was inevitable. So he didn’t care.
"Whatever the cancellation fee is, I’ll cover it. On top of that, I’ll offer ten million for the naming rights to your Shanghai concert. And I want the rights for all of your concerts in 2024."
Gao Yuan didn’t mince words. This was no time for emotional appeals; they would be useless.
Besides, he and Jay Chou only knew each other because of a single song. There was no deep friendship to speak of. It was better to get straight to the point and talk money.
For adults, there’s no shame in talking money.
The offer Gao Yuan put on the table was incredibly generous.
Yuanfang Company would cover the cancellation fee for Jay Chou’s contract with L’Oreal, no matter the cost.
On top of that, there was the astronomical offer of ten million for the Shanghai concert’s naming rights.
Most importantly, Yuanfang Company was buying out the naming rights for all of Jay Chou’s concerts in 2024.
This was tantamount to Yuanfang Company bankrolling Jay Chou for a year. For the entire next year, he wouldn’t have to worry about this aspect of his business at all.
Hearing Gao Yuan’s offer, Jay Chou fell silent once more.
After a long pause, he asked, "How’s the quality of your skincare products?"
The moment he heard Jay Chou ask that question, Gao Yuan knew the deal was done.
"I’m the second-largest shareholder of the Lin Group. The Lin Group is one of the top five companies in the domestic skincare industry."