Chapter 2410 - 2215: Riding the Wave
Chapter 2410: Chapter 2215: Riding the Wave
"Here’s the situation: our slimming tea is a new brand, and we’re at the stage where we need extensive advertising. We’re looking for a young, beautiful, sunny, healthy person to represent our product, and I believe Miss Jin Haicheng fits the image requirements of our company’s slimming tea brand, so I’d like to meet with you in person to discuss." Kong Siman said to Jin Haicheng.
"You’re aware that our artist is quite popular lately, right?" Jin Haicheng’s agent asked Kong Siman.
"Yes, yes, I’m aware that Miss Jin recently participated in two immensely popular idol dramas, both of which I personally enjoyed very much. And Miss Jin’s appearance and image are very cute, youthful, and sunny, which aligns well with the target demographic of our slimming tea marketing. Appearing in advertisements could significantly boost Miss Jin’s popularity." Kong Siman said to Jin Haicheng’s agent.
"Since that’s the case, I’ll be frank with you. You know that our artist is indeed extremely popular right now, so there are lots of advertising endorsements to consider. She also needs to participate in various activities, with her schedule packed full. Our artist’s appearance fees are also rising substantially, and the fees for advertising endorsements currently are very high. You’re inviting such a big star from our company to be a product image ambassador for an obscure slimming tea brand, which makes me worry whether you can afford this expenditure." Jin Haicheng’s agent frankly stated.
"There’s no need to worry about the endorsement fees. Although our slimming tea product currently lacks market recognition, we have just signed supply agreements for over 30 supermarkets for next year with the xxxx chain supermarket in Minghe City. Although the product brand is just starting out, the operation is going well and funds are sufficient. We have made preparations to cover this portion of the costs as we sincerely invite Miss Jin Haicheng to be our product image ambassador." Kong Siman said to Jin Haicheng’s agent.
"If that’s the case, then we can meet up to discuss when there’s time." Jin Haicheng’s agent replied.
"That’s wonderful, can you specify the time and location?" Kong Siman asked Jin Haicheng’s agent.
"Let me check."
"Alright."
"How about 6 o’clock tomorrow evening?" Jin Haicheng’s agent asked Kong Siman.
"Sure, sure."
"Then let’s meet at xxxx hotel."
"Alright."
"So, tomorrow evening at 6 o’clock at xxxx hotel, we won’t miss it."
"Good."
At 6 in the afternoon the next day, Kong Siman and Jin Haicheng’s agent Miss Zhang met at the hotel.
"Hello, Miss Zhang, I’m Kong Siman. We talked on the phone yesterday."
"Hello."
"Please sit."
"Thank you."
After sitting down, Jin Haicheng’s agent straightforwardly said: "Our artist is currently very popular and has taken on many activities and ad endorsements. But to maintain our artist’s image, not just any ads will be accepted."
"Absolutely, our Cuishengyuan Slimming Tea is a fashionable slimming beverage specifically aimed at urban women, mostly targeting young women living in urban life, which aligns well with your artist’s overall image. That’s precisely why we chose your artist." Kong Siman said to Jin Haicheng’s agent.
"Indeed, although your slimming tea brand is just starting out, it’s clear that you’ve done well in choosing a brand ambassador; you have a keen eye." Jin Haicheng’s agent nodded with satisfaction and said to Kong Siman.
"Yes, our company has made substantial efforts and invested huge funds in advertising and marketing. Our aggressive marketing strategy is driven by our confidence in our product. I believe the image endorsement cooperation between your artist and our slimming tea brand is a great opportunity for mutual success, as your artist has boundless future potential, and our slimming tea will also be widely popular next year." Kong Siman said to Jin Haicheng’s agent.
"Well said, but becoming a product image ambassador has a significant impact on the artist’s image too. Therefore, we’re strict when selecting products to endorse, ensuring that our star endorses suitable products. We don’t just endorse any product. Your company is a small slimming tea factory, with market reputation and product quality difficult to guarantee. And you know that there are frequent problems of false endorsements by stars recently. As the agent of my star, I need to consider these matters." Jin Haicheng’s agent said to Kong Siman.
"Of course, of course." Kong Siman replied.
"So I would like Miss Kong to provide information about your Cuishengyuan Slimming Tea Factory; additionally, it would be best to offer me an opportunity to visit your factory. Since we are to endorse your product, we need to understand your product and factory better." Jin Haicheng’s agent said to Kong Siman.
"Certainly, certainly. I’ve brought along documentation regarding our slimming tea factory. As for visiting our factory, Miss Zhang can come whenever you wish." Kong Siman took out a file from her bag and handed it to Jin Haicheng’s agent, saying this to her.
"Alright."
Jin Haicheng’s agent accepted the documents from Kong Siman and briefly flipped through a few pages.