Chapter 2408 - 2210: The Jealous One and the Wild Woman_5
Chapter 2408: Chapter 2210: The Jealous One and the Wild Woman_5
"Hello, my name is Song Jiaren. Mr. Song and Mr. Su have entrusted me with the advertisement production and brand planning for the weight loss tea factory," Song Jiaren said to Kong Siman.
"I came here today mainly to ask Miss Song about our weight loss tea products and related brand information. I hope Miss Song can explain it in detail," Kong Siman said to Song Jiaren.
"Okay, our advertisement production and brand planning are just beginning. The brand’s marketing, value concept, and target audience have just taken shape. However, we can already propose some preliminary requirements for the brand’s spokesperson," Song Jiaren replied.
"Please go ahead."
"Since Mr. Song wants to produce weight loss tea, the target consumer group must mainly consist of young, fashionable urban women. The consumers are roughly young urban women between the ages of 18 and 30, including female students and office workers. Therefore, I believe that the brand’s spokesperson should also be a female star within this age range, with a youthful, bright, and sunny appearance that meets the consumption values and fashion expectations of young women in this age group," Song Jiaren said to Kong Siman.
"So, we are looking for young, beautiful emerging stars," Kong Siman said to Song Jiaren.
"Exactly," Song Jiaren nodded.
"I’ll go search," Kong Siman said, taking out her phone to browse some information and then listing a few reference female stars for Song Jiaren to see.
Seeing those top female stars on Kong Siman’s phone, Song Jiaren was so surprised that her mouth dropped open.
"Miss Kong, is Mr. Song sure he wants to invite stars of this level? These stars have appearance fees in the tens of thousands to millions, with particularly high costs for advertising endorsements, and their schedules are very difficult to arrange. If we invite stars of this caliber, the expenses for advertisement placement and marketing will be astronomical," Song Jiaren said to Kong Siman.
Kong Siman thought for a moment and found it reasonable.
"Then I’ll ask the Family Head for instructions."
"Then I’ll ask Mr. Song."
Song Jiaren and Kong Siman simultaneously pulled out their phones, both intending to call Song Xiaodong.
The two exchanged glances at each other’s phones and dispelled the awkwardness with smiles.
"You call, after all, it’s your Su Family’s matter. I already disturbed Mr. Song once this morning," Song Jiaren said, waving the opportunity to call Song Xiaodong over to Kong Siman.
"Okay." Thus, Kong Siman dialed Song Xiaodong’s number.
"Hello? Family Head, I’m discussing the issue of celebrity endorsements with Miss Song from the advertising company. I proposed some currently popular emerging stars to Miss Song, but she’s concerned about advertising investment and endorsement costs, so I wanted to call you for guidance on how much funding you’re planning to invest in celebrity endorsements for the weight loss tea factory," Kong Siman asked Song Xiaodong.
"Here’s how I see it: we can’t be too stingy, because celebrity endorsement is a very important advertising method. If we choose second-rate minor celebrities, it will make our brand seem petty and difficult to gain public recognition. However, if we invite top domestic female stars, we face the problem of excessively high endorsement fees. After all, my weight loss tea has not officially been sold yet and is still in the investment phase without any return on investment. So, blindly pursuing big stars and causing excessive investment is unwise, because we also cannot foresee potential market risks. Therefore, I think choosing a very young, potential pink star who is not yet particularly popular is more in line with the development status of our weight loss tea brand," Song Xiaodong told Kong Siman.
"Alright, I’ll follow the Family Head’s arrangements."
"Are you with Song Jiaren now?" Song Xiaodong asked Kong Siman.
"Yes."
"Then give the phone to her."
"Mr. Song!"
"The person you’re liaising with, Miss Kong, is from our Su Family. Mr. Su and I are usually quite busy, so from now on, you can directly approach her for advertisement and celebrity endorsement matters. She will be responsible for such things in the future," Song Xiaodong said to Song Jiaren.
"Alright, Mr. Song." Song Jiaren replied with a hint of disappointment in her tone.
Because Song Xiaodong’s words were a tactful way of telling Song Jiaren that she should not call him directly about such matters in the future but should approach Kong Siman instead.
"Alright, then that’s it."
Song Xiaodong hung up the phone.
Song Jiaren handed back the phone to Kong Siman with a slightly saddened expression, secretly glancing up and down at Kong Siman.
Kong Siman, like Song Jiaren, was not tall, much older than Song Jiaren, about the same age as Song Xiaodong, dressed with mature and steady charisma, starkly different in appearance and demeanor from the freshly graduated young Song Jiaren, exuding a powerful, confident, and polite aura that made Song Jiaren feel like an ugly duckling.
Chapter 2214: Full of Collagen
Actually, Song Jiaren’s thinking was incorrect. Although Kong Siman was mature, Song Jiaren was young, full of collagen on her face.
"Miss Kong, Mr. Song said to talk to you about advertising matters," Song Jiaren said to Kong Siman.