Chapter 1333: 1334: He is also optimistic about this industry
Chapter 1333: Chapter 1334: He is also optimistic about this industry
Rong Yan, “Pan-entertainment.”
“I don’t know if you’ve heard, but some people have started to operate IPs. This IP is different from your IP; it’s not about brand operations. It refers to a series of commercial developments based on the copyright of novels. Nowadays, many people like playing games and reading novels, right? I personally am quite optimistic about the value of novels. A good novel can attract tens of millions or even hundreds of millions of readers. If we turn a novel into a TV series, that is to say, a TV series developed from a novel IP will have a viewership base of hundreds of millions more than traditional TV series. With this approach, first, the quality of the novel has been tested by readers, generally ensuring the story is market-approved, and as long as we follow the story closely, it is easy to succeed. Second, the novel itself already has a strong reader base, bringing its own topics and audience, which also makes it much less hassle to promote than traditional scripted TV series. Combine these two factors, and the cost-effectiveness of a TV series made from an IP is very high.”
“Besides cost-effectiveness. If the TV series becomes popular, we can immediately develop games, animations, movies, merchandise, etc. Even if the TV series isn’t popular, we can still develop these things. Ordinary people may not be willing to pay, but readers would like this, there is still a consumer group. The concept of novel IP has just started, and the copyright price of novels is very cheap, generally sold as a package of all rights. I’ve bought twenty of the hottest novels that I favour, and I still have the contracts on hand without having found a partner. But I’m not in a hurry, I plan to hold on to them and see how things go, and sell at a good price. Before the IP takes off, I’m still running an online celebrity company, which currently has about a dozen people. I also have high hopes for livestreaming. In the beginning, we rely on the income from livestreaming to maintain the company’s operations. But I believe it will gradually get better. Let’s take it slow…” She spoke clearly and had a well-thought-out plan.
So clear that Li Shengxiao wondered if her bright eyes meant she had studied financial investment.
In fact, Rong Yan mentioned the novel copyright IP and livestreaming, two industries that have not yet taken off, and he noticed them too. These two industries seem unimpressive now, seemingly not as promising as traditional real estate development. But according to the data he has observed, these two industries should experience explosive growth within about a year.
Perhaps a current IP could increase a hundred times, even a thousand times later on!
However, it still seems to be at the stage of losing money to make noise. This type of investment is considered venture capital. Many experienced businessmen dare not act rashly, yet she has ventured into two risky investments right off the bat, Li Shengxiao didn’t know whether to say she was commendable for her courage or daring and tough.
His thin lips slightly curved, and his dark eyes like a cold night, were gleaming with star-like pride.
At least personally, he was more inclined towards the latter.
His Yanyan is proud and brave!
“These two investments are good, but there’s a risk of failure, you need to be mentally prepared.”
Rong Yan was completely calm, stating, “I know, there’s always a possibility of failure in investments, I am prepared.”
Li Shengxiao reached out, touched her hair, pulled his hand back, and said composedly and powerfully, “It’s okay if it fails, you still have me.”
If it weren’t for her stubborn character, he would have already arranged a few companies under her name, and she wouldn’t have to struggle on her own.