Chapter 1375 - Meng Chang’s Formula Is Not Working Anymore
Chapter 1375: Meng Chang’s Formula Is Not Working Anymore
December 20th, Thursday afternoon…
Advertisement and marketing department.
Meng Chang went to the water bar and got a cup of coffee. He sat at his desk and sipped his coffee slowly while thinking about the second round of publicity for ‘Successor’.
The first three episodes of ‘Successor’ were broadcasted last weekend. There would be two more episodes this weekend.
From the looks of it, the beginning of ‘Successor’ could be said to be quite ideal. The first round of publicity did not have much effect. The series’ ratings and views were relatively low. If this trend continued, it would definitely not be a problem to get commission.
Therefore, Meng Chang felt that he should work harder.
According to the guidance of the Pei family’s publicity method, he should continue to increase the publicity investment at this time!
From the perspective of the commission, the initial stages of the project were already confirmed to be difficult to make a comeback. Thus, if he increased the publicity budget now, he would definitely be able to obtain more commission.
From the perspective of the Pei family’s publicity method, even though nothing could be seen at the moment, the publicity funds invested seemed to have sunk to the bottom of the lake. However, as long as the publicity plan succeeded in the end and evaluated the reverse, the popularity that had sunk to the bottom of the lake would naturally be released. It would play its effect again, and the entire plan would explode even more completely.
All in all, no matter how one looked at it, this was a great opportunity to increase publicity.
At the moment, Meng Chang’s follow-up publicity plan was similar to the first round. It was mainly direct publicity.
In his concept, the final twist might still require Young Master Tian to appear and properly interpret the deeper meaning of this series. He would explain the core of the anti superhero of ‘Successor’ clearly and then specifically explain the large number of details left behind by the series.
It did not matter if the audience did not have a good first impression of this series. After all, the first three episodes were meant to pave the way. They were indeed not very good.
However, Meng Chang was still very confident about the rest of the plot.
The reputation of ‘Successor’ should gradually rise as the next few episodes were broadcasted. Once they were all broadcasted, all the audience would have a complete impression of it. It would be time for Young Master Tian to appear.
Meng Chang was thinking about his plan happily when Huang Sibo arrived.
“There’s a situation with ‘Successor’. I couldn’t think of a good solution and could only ask for help.”
Huang Sibo found Just Qian’s film review on his cell phone and handed it to Meng Chang.
Meng Chang was stunned. “This is…”
“Huh?”
Meng Chang was stunned when he saw this review.
Immediately after, he frowned and looked confused. Obviously, this matter had completely exceeded his expectations.
Zhu Xiaoce explained, “This film review directly attacks the core of ‘Successor’ ‘s story. What’s more, it’s very confusing, so it’s very difficult.”
“I asked Cui Geng yesterday. He did not think of a good solution. I’m afraid you are the only one who can solve this problem now.”
“If this problem is not resolved, the viewpoint of this film review will affect more and more viewers. The overall evaluation of ‘Successor’ will definitely become worse.”
“In the worst case scenario, many people might start criticizing ‘Successor’ without watching it at all. Those who have already watched the first few episodes would become impatient. Once they form a stereotype, the follow-up results would be unimaginable.”
Meng Chang did not say anything, but his expression became even more solemn.
He understood what Huang Sibo meant very well.
The entire story of ‘Successor’ was an ironic story based on an anti superhero theme. If you wanted to fully understand the meaning of the entire story, you had to completely understand the cause and effect of the entire story and pay attention to some details in the story.
If he only looked at a portion, his understanding would easily deviate.
Normally, at the beginning of the episode of ‘Successor’, everyone would be dissatisfied and there would not be many ratings. However, this bad reputation was completely acceptable because most of the audience’s dissatisfaction was purely an emotional outlet. It was also very difficult to condense it into an unbreakable unified opinion.
Once all the episodes were played, the correct interpretation of ‘Successor’ could easily resolve the audience’s dissatisfaction.
However, Just Qian’s review had completely disrupted this process!
What was different from ordinary viewers’ first impression of being unhappy was that Just Qian’s review pointed to the core of the story of the drama ‘Successor’ and showed a trend of unifying.
Those who were dissatisfied with ‘Successor’ only felt that it was unacceptable in terms of emotions or subjectively felt that it was not good.
However, after seeing Just Qian’s review, they might agree with it and think that this was the reason why they did not like ‘Successor’. That would form a unified saying.
This view would continue to spread and affect more and more viewers, forming an impression stream.
Those who had watched a few episodes, or those who had not watched at all and had only heard rumors, would be easily affected. Once most people formed a stereotype, they would not take the initiative to watch the series and form their own ideas. Instead, they would continue to spread this stereotype.
At that time, Just Qian’s film review would affect the viewers’ view of ‘Successor’ on a large scale, making it difficult for ‘Successor’ to make a comeback.
Meng Chang knew the seriousness of this matter better than Huang Sibo and was even more flustered than Huang Sibo.
That was because this film review would directly disrupt his publicity plan and cause his Pei family’s publicity method to fail at the last step!
At first, Meng Chang felt that the audience’s dissatisfaction with ‘Successor’ was actually all due to some minor details, such as Phil’s character profile or other plot scenes. However, these were actually highly related to the core of the story.
The audience’s dissatisfaction could be eliminated as long as the correct interpretation was released.
However, Just Qian was now attacking the spiritual core of the entire series. It was very confusing and had been released so early!
According to Meng Chang’s original plan, he would only publish the video as Young Master Tian in the middle of next month after the series was all released. That would reverse public opinion.
However, there was still a month to go!
During this month, Just Qian’s dark script was enough to form a stereotype for the audience. At that time, even if Young Master Tian’s video was released, the effect would definitely be greatly reduced or even completely ineffective.
That was because Just Qian’s view and Young Master Tian’s view made sense. No one could convince the other and no one could completely prove themselves.
Thus, whichever viewpoint was produced first and could obtain the support of a large number of people earlier would obtain absolute advantage.
It would be bad if that scene really happened.
According to Young Master Tian’s account, if a video was not popular after it was released, it would severely affect its persona. It was just like how once an everlasting general lost a battle, his legend would be broken. Many things would be difficult.
Some people even suspected that Young Master Tian was collecting money to awkwardly praise ‘Successor’ and raise his attack to the level of character.
The consequences for ‘Successor’ were equally serious. Once Young Master Tian’s video failed to reverse its reputation, this episode might never be able to rise up. The stereotype would directly suppress it until it could never be revived.
All in all, the situation was critical!
Huang Sibo and Cui Geng also realized the seriousness of the problem, but their understanding was obviously not as deep as Meng Chang’s.
What’s more, the two of them were still hoping that Meng Chang would have a backup plan even though Meng Chang’s publicity plan did not have much effect in the beginning.
However, what they did not know was that Meng Chang’s so-called backup plan had actually been blocked by Just Qian’s film review!
Meng Chang frowned and fell into deep thought.
At that moment, he was in an awkward situation.
It was just like a person who only knew how to memorize the game records. It was his first time playing with a real person, but the other party did not play according to the game records. He was stunned and would not play anymore.
It could also be said that players in the game who had been playing wood piles and attacking methods were very good at wood piles. However, if they were to fight with other players, they would be completely messed up and would not know how to play.
Previously, when he was using the Pei family’s publicity method, Meng Chang would put the formula in and would be able to come up with the right answer after he was done.
However, during the process of his formula, he knew that the conditions had changed!
Meng Chang thought about it and struggled for a long time. He could not think of any solution.
Just Qian’s appearance had disrupted his entire plan. What’s more, it had blocked the path that he wanted to use Young Master Tian to post a video to interpret. It made him helpless!
Huang Sibo panicked when he saw that Meng Chang thought hard for a long time without any results.
However, he was an old employee of Tengda after all. He had seen all sorts of storms and could still remain calm.
He could even appease Meng Chang.
“Don’t be anxious. It doesn’t matter if you can’t think of a countermeasure for now. We still have time.”
“Based on my experience, if you encounter such a difficult problem, don’t try to solve it yourself. You should think about what Boss Pei would do.”
“If I can stand in Boss Pei’s perspective and review the entire situation, I might be able to gain something.”
Meng Chang was stunned for a moment before nodding.
What Huang Sibo said made sense!
It looked like he understood Boss Pei very well even though he did not understand the Pei family’s publicity method.
What would Boss Pei do if he encountered such a situation?
It would definitely not be like me, where the entire plan would be stuck because of the appearance of a variable.
Boss Pei was either reacting to the situation at random and making adjustments to the plan; or he was strategizing and had already thought of this situation in advance and left a backup plan.
Of these two scenarios, the latter was obviously more brilliant.
That was because no matter how random they were, something unexpected would always happen. Only by considering various possibilities in advance and making plans in time could they encounter any problems calmly and methodically.
Boss Pei was a gifted genius, therefore he must deploy the second scenario.
Doesn’t that mean…
Could Boss Pei have predicted this would happen? Could he have even have set up a brilliant plan?
Meng Chang quickly asked, “Think about it.. Has Boss Pei given you any special instructions about ‘Successor’? Or any special requests?”