Chapter 1369 - We’ll Solve The Publicity Resources Ourselves!
Chapter 1369: We’ll Solve The Publicity Resources Ourselves!
Translator: Atlas Studios Editor: Atlas Studios
Pei Qian went straight to the service area of Thriller Hostel and found Chen Kangtuo and Hao Qiong, who were busy.
It was Monday morning. There were much fewer tourists in Thriller Hostel compared to the weekend. Thus, Chen Kangtuo and Hao Qiong were mainly busy with the roller coaster.
Before the roller coaster officially opened for business, the Thriller Hostel would definitely have to make a series of arrangements, including various guidance and publicity. It would also have to emphasize the many details of the management of the venue to the employees to ensure that nothing would go wrong.
After all, the most important thing about such an amusement park was safety. Whether it was fun or not would depend on the number of options available later on. If safety was not guaranteed, there would be no need to talk about playing.
Boss Pei’s sudden appearance surprised Chen Kangtuo. “Eh, Boss Pei, why are you here!”
Chen Kangtuo was even a little excited for some reason. He had not seen Boss Pei for more than a year after all.
He had not visited Thriller Hostel ever since Boss Pei gave him directions for the roller coaster project.
That showed his full trust in Chen Kangtuo and Hao Qiong, and gave them ample room to express themselves, but he still felt a little neglected…
If not for the huge investment in the roller coaster project, Chen Kangtuo would have thought that he had really become an isolated marginal department.
Now that the roller coasters were done and they were in the early stages of publicity, Boss Pei finally came to inspect.
Pei Qian sat down on the sofa and asked casually, “How’s the roller coaster project going? Have you encountered any difficulties?”
Chen Kangtuo immediately shook his head. “No, everything is going well!”
“After all, the construction team we found is very reliable. They’re progressing very quickly, and the quality and safety are guaranteed.”
“As for the effect of the roller coaster, I’ve experienced it many times and made some minor adjustments.”
“The current situation has basically met my initial expectations.”
Chen Kangtuo did not dare to speak too confidently. He could not say that he was 100% satisfied with this roller coaster either, right? He could not be so flamboyant in front of Boss Pei. It would make him look like he was half a bottle of water.
Thus, he decided to be more humble and say that the roller coaster had basically met his initial expectations.
Pei Qian nodded, not surprised by Chen Kangtuo’s answer.
He had not expected Chen Kangtuo to mess up the project. That would have been too optimistic.
Previously, Chen Kangtuo had been in charge of the series of projects in Thriller Hostel. He had accumulated a lot of experience. This roller coaster project might have more investments than the previous three projects combined but it was still working with a professional construction company after all. There was no fundamental difference in the difficulty.
Chen Kangtuo came from the games department with his own ideas. It would be strange if he was not satisfied with the roller coaster.
Pei Qian could only hope that the restrictions that he had raised for the roller coasters could reduce the fun of the roller coasters to a certain extent and reduce the passenger traffic. That would make it difficult for the entire project to recoup its costs.
“By the way, Meng Chang doesn’t seem to have arranged for publicity for this project, right?” Pei Qian asked.
Previously, he had asked Meng Chang to choose one from the roller coaster project and the ‘Successor’ for publicity. Meng Chang chose ‘Successor’ after inspection. At the moment, the publicity work was done well. It did not have a good publicity effect at all.
What’s more, Meng Chang seemed to be rubbing his hands together and accumulating strength, preparing to start the second round of publicity attack to consolidate the results.
Since Meng Chang had spent all his publicity funds on ‘Successor’, the roller coaster would definitely not have much publicity funds.
Pei Qian completely agreed with Meng Chang’s approach. After all, there was more than a hundred million yuan in investment for roller coasters. The bottom line of the experience could definitely be guaranteed.
The more publicity resources he gave, the more dangerous it would become.
Meng Chang must have seen this as well. That was why he decided not to give Thriller Hostel any publicity resources.
However, Pei Qian was a little worried. Chen Kangtuo would not feel imbalanced because of the lack of publicity resources and become suspicious, right?
He had to quickly appease Chen Kangtuo if there was such a sign.
However, Chen Kangtuo smiled very generously. “It’s alright. I think the publicity resources should be given to projects that need it more. ‘Successor’ obviously needs these resources more than us.”
“As for the publicity resources for Thriller Hostel… Meng Chang doesn’t have to worry. We can solve it ourselves.”
Pei Qian was quite happy after hearing the first sentence.
Chen Kangtuo was enlightened!
It would be good if employees like you were more enlightened in Tengda. That way, I could save a lot of lip service and not have to spend so much effort explaining to my employees every time.
However, after hearing the last sentence, Pei Qian suddenly felt that something was amiss. A question mark floated above his head.
Solve it yourself?
How to solve it?
This publicity budget was not a small amount. The money that was allocated to Thriller Hostel previously was used for construction. There should not be much funds available here now.
He could not possibly engage in cheap publicity, right?
Chen Kangtuo looked very confident. Obviously, he had not compromised with the publicity. In fact, he was quite satisfied.
Chen Kangtuo said, “Boss Pei, do you want me to show you the current publicity?”
Pei Qian nodded. “Yes.”
Chen Kangtuo immediately stood up and brought Pei Qian out of the service area of Thriller Hostel. He called a sightseeing car in the park and drove towards the roller coaster.
The park of Thriller Hostel was getting bigger and bigger. It was a little tiring to walk around the entire park alone. Thus, Chen Kangtuo was actively planning the various transport facilities in the park, such as sightseeing cars, balance cars for individuals, and so on.
Apart from that, the rail sightseeing cars that surrounded Thriller Hostel were also in the midst of planning. However, they had not put forward the construction schedule yet.
Pei Qian sat in the sightseeing car and looked around.
First, he saw some billboards inside Thriller Hostel, directing the location of the roller coaster.
However, the content of these billboards was quite low-profile. They did not give the specific appearance of the roller coaster. They only gave route guidance. The advertisements were also relatively simple, such as “Unique indoor roller coasters”, “original IPs, interactive plots bring unique experiences”, “believe me, you will not only come once”, and so on.
There was also a black picture of a roller coaster on it. It looked a little complicated, making it difficult to guess the specific route.
Chen Kangtuo introduced proudly. “Boss Pei, this is the billboard that Hao Qiong and I designed for the roller coaster project.”
“Indoor roller coasters have several advantages compared to traditional roller coasters.”
“For example, we will not be affected by the weather. We can open the restaurant on a normal basis for both wind, rain, and snow. The temperature would not be affected as well.
“It is easy to tell stories and make them into themes. It is easier for the indoor roller coaster to create a relatively realistic scene, giving people the feeling of transmigrating;”
“Another important point is spoilers.”
“You will be able to see the entire trajectory of the roller coaster once you enter the amusement park. The indoor roller coaster is hidden. Even if you have already sat on it, you will not be able to guess the subsequent route. It retains a sense of mystery to the greatest extent.”
“Therefore, there are no spoilers on the billboards here so tourists can experience it themselves in the project.”
Pei Qian nodded slightly. He could accept this.
After all, he had pulled the budget very high previously and limited the height of the roller coaster. It was not strange for Chen Kangtuo and the others to think about the idea of indoor roller coasters.
However, how should he create their original IP?
He would only know if he watched it live.
The sightseeing car continued moving forward and soon saw the exterior of the indoor roller coaster project.
It was a little far from the main park of Thriller Hostel. There was a lot of space in the middle, which left a lot of room for expansion.
If the roller coaster and the Thriller Hostel’s park were next to each other, it would be very difficult to insert other small projects or shops in the middle. What’s more, it would be very cramped and not so atmospheric.
The Thriller Hostel was located in the old industrial zone. It was also a key project supported by Jingzhou. Location was not an issue.
Of course, this was only the surface reason.
In fact, the reason why Pei Qian had specifically requested for the roller coaster to be as far away from the original project of Thriller Hostel as possible was mainly because he was afraid that the Thriller Hostel’s traffic would make the roller coaster popular. Thus, he had to maintain a distance.
There might be sightseeing cars, balanced cars, and other transports in Thriller Hostel, but there might still be some people who needed to walk over with their legs if there was a lot of traffic.
If they were in other parks where the projects were more compact or there were other shops, tourists could walk while shopping. The experience would be better.
There was only a lonely roller coaster here. There was nothing between the original project of the Thriller Hostel. It must have been a form of torture for tourists.
Pei Qian felt that this strategy should still be useful.
However, after driving for a distance, Pei Qian suddenly felt that something was amiss.
Why were there more shops along this route?
There were all sorts of shops. Some were restaurants, coffee shops, and some were selling things. However, their styles were more uniform. It was more compatible with the overall style of Thriller Hostel. It did not look out of place at all. It was as if they were meant to be here.
There was a larger shop in the middle of the route from Thriller Hostel to the roller coaster project. It was also renovated and modified with the previous factory. VR sensory equipment could be vaguely seen inside.
These shops were still undergoing intense renovations and renovations. Although they had made use of the original buildings in the old industrial zone, they still had to make major changes.
However, looking at the current progress, it should not be a problem to open it at the end of the month with the roller coaster project.
Pei Qian’s face was filled with confusion.
Something was amiss.
It’s different from what I imagined.
Pei Qian had thought that the buildings would not be used in the short term. Chen Kangtuo would probably set up a simple wall on both sides of the road to guide the audience to the roller coaster.
After all, Tengda did not have additional funds to renovate these buildings and build shops.
However, on the way to the roller coaster, buildings of various sizes were basically working hard. It was a scene of full swing.
Pei Qian suddenly had a bad feeling.
“Don’t tell me…”
Pei Qian’s guess was quickly confirmed because he saw Li Shi’s figure at the entrance of the biggest shop with VR sensory equipment..