Chapter 1128 - Desired Publicity Plan
Chapter 1128: Desired Publicity Plan
June 29th, Friday…
Pei Qian was in the living room, sighing at his laptop.
He had not been to the company over the last three days after he had returned from Slow Movement Studio. Instead, he went into seclusion at home and seriously thought about the VR glasses publicity plan next month.
Pei Qian looked calm in front of Slow Movement Studio and Meng Chang previously, but only he knew how flustered he was.
He might have temporarily used his superb acting skills to scare Meng Chang, but that was only for a while. Whether he could scare Meng Chang for a long time and make him continue to work for him and retain the only good brother in Tengda Corporation would depend on whether the publicity plan would succeed.
This was too difficult.
There was naturally a lot of attention because VR had its own gimmicks to begin with coupled with the reputation of Tengda Corporation.
Pei Qian also saw the prototype of the VR glasses. He had also played the game’s demo. They were all top-notch in the industry.
It was an impeccable death trap no matter how he looked at it.
The publicity plan would not be bad even if it was made for someone who did not know anything.
Meng Chang wanted to quit because he knew this very well.
It would not be not for Pei Qian to clean up this mess.
However, it was a good thing that Pei Qian was gifted in this area. Coupled with his deep understanding of Tengda Corporation and the experience he had accumulated from fighting the system for three years…
He finally had some ideas now.
“In order to achieve this goal, we have to go through a three-step process. I will definitely die if I continue advertising rashly.”
“The first step is to cut Tengda’s reputation and this product apart.”
“Now, gamers are all crazy. Once they hear the words ‘Tengda Games’, no matter what game type or product they are, a group of people would mindlessly buy them.”
“This is bad.”
“After the release of the Doubt VR glasses and ‘Animal Island’, everyone heard that this was Tengda’s game. Coupled with someone like Teacher Qiao shouting, no matter how hard they tried to dissuade the publicity plan, it would still be drowned in the sound of players ‘buy, buy, buy’.”
“Therefore, we have to let players know that this pair of glasses and game were all made by Slow Movement Studio. Slow Movement Studio and Tengda are only in an investment relationship. We don’t have to have too many expectations.”
“We’ll publicize it for a period of time and wait for the voices of doubt to appear before we can carry out our next step.”
Pei Qian stood up and walked around the balcony.
“I have to think of a special way for the second and third steps.”
“Previously, Meng Chang had failed in publicity many times because he made it look like he was suppressing his desires first. He was too low-profile at the beginning. In the end, once the game or product was released, it instantly satisfied everyone’s expectations and surpassed them. It was impossible to clean up in a short time.”
“Therefore, I have to work hard to achieve the effect of pushing my desires first!”
“First, we have to think of a way to raise everyone’s expectations indefinitely. We have to cover the sky and boast unreasonably. This way, the effect would naturally be greatly reduced if the actual product does not meet everyone’s expectations.”
“The second step is to raise everyone’s expectations. The third step is to think of ways to reduce the influence and effect of the products.”
Pei Qian sat back in front of his computer and quickly recorded his thoughts.
“The second step is to film a very conscious and cool promotional video. In this promotional video, try your best to show everyone the ultimate and most ridiculous scene of virtual reality.”
“Add some suggestive slogans like ‘the future is here’ and use exaggerated descriptions such as’ the world will only produce ‘,’ unprecedented ‘,’ no product will surpass it in three years’.”
“Buy some fake reviewers and boast about it.”
“That way, everyone’s psychological expectations would be infinitely raised. Even if they don’t have to imagine the black technology of having tubes inserted in the back of their heads, their imaginations would definitely be higher than the actual effect of Doubt VR.”
“At the same time, the more you boast, the easier it is to attract haters.”
“What’s more, we had already divided Slow Movement Studio from Tengda Games with the first step. That left an impression of Slow Movement Studio being exaggerated, with a title, and excessive marketing. That further reduced the points.”
“Then, the most important third step is to work hard to make the VR glasses not meet the expectations of the players when they are released.”
“I have to make a batch of VR glasses be listed and sold within two weeks, but I cannot make too many.”
“We can also choose not to sell the products within two weeks, but this publicity plan will still produce publicity effects. The higher we boast, the more we might not be able to control it.”
“Therefore, it would be best if the deadline is pushed forward by three or four days. At a point where the bragging is higher, a batch of products would be released at the news conference. That way, most players would see it but not be able to play it. They would be very disappointed. Many doubts would appear online. The publicity effect would naturally be poor.”
“What’s more, my publicity plan is only for the glasses, not the game.”
“Therefore, it is completely reasonable to release the glasses first and the game after a week.”
“What’s more, we must not release too many glasses in the first batch. That’s because if we release too many products and buy too many people, the reviews online would be fair. It would be difficult to muddy the waters.”
“It would be best if we give them for free to some players, including UP Masters. Find some UP Masters who accept bribes and give them some money to say good things.”
“They might be saying good things, but to gamers, they are accepting bribes to boast about the product.”
“If we don’t release enough products, we will be scolded as monkeys.”
“Lastly, we can spend our own money to hire fake reviewers to create hype online and incite the anger of the players. Wouldn’t that work?”
“It’s impossible to get a full commission for a month, but it should not be a problem to last two weeks.”
“However… I wonder how Meng Chang, who witnessed this entire process, would feel.”
“Forget it, I don’t care what he thinks, as long as he continues to be the person-in-charge of my publicity department.”
Pei Qian suddenly had an idea at the thought of Meng Chang.
“What’s more… Is it possible for me to use the bad impression that Meng Chang left on everyone?”
“Many people in Tengda already know that Meng Chang is working in Tengda and has ‘turned over a new leaf ‘. There were similar rumors online previously, but most people’s impression of Meng Chang was still at the beginning of the cold-faced lady.”
“Everyone thinks that he is still the person who has no bottom line and would do anything for popularity.”
“Then, if everyone knows that this publicity plan was actually made by Meng Chang and Slow Movement Studio has become partners with Meng Chang, they will naturally have misgivings about the entire publicity plan and even the product itself!”
If the two worked together, the more famous side would ultimately influence the less famous side.
If Tengda Corporation worked with Meng Chang, everyone would think that Meng Chang had turned over a new leaf.
However, Slow Movement Studio was a newly established company that was not very famous at all. If they worked with Meng Chang, everyone would only think that this company was colluding with Meng Chang and colluding with him.
Making use of Meng Chang’s stereotype on everyone indeed increased the chances of this plan succeeding.
As for whether Meng Chang was willing…
What was there to be unhappy about? This was his original style. What’s more, he had to be happy even if he was unhappy.
Pei Qian checked his plan from beginning to end.
It was not perfect but it was the best plan that could be used at the moment. If this plan failed again…
Then, he would fail. Pei Qian had no choice.
The outcome of failure would be nothing more than Meng Chang insisting on quitting. He would think of other ways when the time came. In any case, his debt was still in his hands. There would always be a way to arrange everything for him.
Since the mission had been decided, he had to hurry up and execute the first step: to clear his relationship with Slow Movement Studio.
Tengda Corporation’s announcement would be the most direct and effective method.
However, he had to consider the timing of this announcement.
If he made such a statement without any reason, it would arouse the suspicion of gamers.
Why did you announce your relationship with Slow Movement Studio when no one was paying attention to it? Oh, just as well, take the opportunity to understand Slow Movement Studio!
That would be the end.
Thus, this operation had to be coordinated with someone.
He wanted to create a miniaturized version of the game to test the effect.
He would hire fake reviewers to boast that Tengda’s new game, ‘Animal Island’, was about to be released. The system would reimburse such positive praise, and he could do as he pleased.
Of course, he could not go overboard. He had to know when to stop.
After bragging for two days and getting slightly more popular, he immediately arranged for Tengda’s official statement: Tengda’s official platform had not developed the game ‘Animal Island’. Tengda Corporation and Slow Movement Studio were investing in it.
It might be true but it would give gamers the illusion that Slow Movement Studio was trying hard to ride on Tengda Corporation’s popularity while Tengda Corporation took the time to release a statement to cut ties.
That way, not only could it reduce everyone’s expectations, but it could also affect Slow Movement Studio’s first impression in everyone’s hearts!
Yes, it seemed promising!
He had to think of a way to draw a clear line. At the same time, from next Monday onwards, he would arrange for Meng Chang to film the promotional video of the VR glasses. He would definitely hoodwink the players.
He asked Meng Chang to post a message on his Weibo saying that he was working with Slow Movement Studio to be in charge of the publicity video before the promotional video was released.
After the promotional video was released, everyone would naturally think that this was another project that would not be able to deliver because of their stereotypes of Meng Chang.
Yes, it was perfect!
The more Pei Qian thought about it, the more appropriate it seemed. It was Friday. He had to hurry up and arrange the preparatory work. Next month was the real challenge!