Chapter 1070 - The Structure Of The Experience Shop
Chapter 1070: The Structure Of The Experience Shop
Everyone arrived at the entrance of the first floor of the Golden Prosperity Square under Liang Qingfan’s lead. That was the corner that was concave in the square. It was also directly below the main body of Tengda’s new test store.
There were a total of four floors in the shopping mall. The height of each floor was estimated to be about 5.5 meters. The entire shopping mall was not more than 24 meters tall.
More than 24 meters would be defined as a high-level building in terms of architectural norms. Fire facilities and other requirements would be raised accordingly, which would cause the construction cost of the entire shopping mall to increase greatly. It was not worth it.
On the other hand, he wanted to raise the level as high as possible and reduce the number of levels. That was to prevent customers from climbing the buildings as frequently as possible and bring about a better shopping experience.
The higher the floor, the easier it was to give people a sense of oppression. On the contrary, the higher the floor, the wider the scene. Customers’ mood would also improve correspondingly, which would be more conducive to stimulating consumption.
Frequent climbing would exhaust customers’ patience. Most customers would rather walk a few more steps on the same floor than climb to the fifth or sixth floor.
As a relatively new square, Golden Prosperity Square had obviously taken these aspects into consideration when it was designed to improve customers’ shopping experience.
He was greeted by a huge central atrium space that extended from the bottom to the top floor entering the first floor. It was like an indoor square with an iconic modern sculpture.
This shopping mall gave off a modern and grand vibe.
Once they arrived at the central atrium, they could use the escalator to reach the Tengda experience shop on the second floor.
At the beginning of the design, this semicircular area with a large number of glass walls was the core position of the entire shopping mall. Therefore, many of the designs revolved around it, including the escalators in the shopping mall. They also prioritized this area.
After reaching the second floor, Liang Qingfan raised his hand and introduced, “Boss Pei, it’s all within the range of Tengda’s experience shop from here to the top floor. Of course, it’s only limited to the direction behind me.”
“There are a total of three levels. They are divided into six areas according to your previous requirements.”
“Every level has the distinction between ‘Regular Area’ and ‘Core Area’. The so-called Core Area is actually the area where the semi-circular glass wall is. The lighting in this area is excellent, spacious, and bright. Apart from this area, the shops in the shopping mall around it are the Regular Area.”
“This way, the three floors’ regular and core zones would be able to meet your previous requirements and be divided into six different functional zones.”
“The core area of the second floor is the digital zone. The regular zone is the gaming experience zone.”
“The core area of the third floor is the merchandise area. The regular area is the home living area.”
“The core area of the top floor is the dining area, while the regular area is the viewing area.”
Liang Qingfan explained patiently as he led the three of them around.
This division had obviously been carefully considered.
There were actually unspoken rules in the distribution of floors in the shopping mall. The most important one was that the products that were just needed were arranged on the upper floor as much as possible, while the high profits products that were easy to consume could be arranged on the lower floor as much as possible.
For example, catering and household appliances were generally in the upper levels, while cosmetics and accessories were in the lower levels.
That was because the number of people would decrease as the level increased.
Consumers’ demand for home appliances was fixed. They would only shop if they had a need. It was impossible for them to suddenly want to buy a refrigerator. Thus, even if it was placed on the upper level, consumers would definitely look at it.
It was the same for meals. They had to eat when they were tired from shopping. It was impossible for them to not eat on a whim.
Placing these on the upper levels would not reduce customers’ desire to spend. It would also allow them to shop a few more floors and guide the flow of people up.
As for cosmetics, accessories, and the like, they were often bought on impulse. Their profits were relatively high, so they could be placed at the bottom. Not only could they afford higher rent, but they could also obtain good profits through the huge human traffic.
Liang Qingfan’s plan obviously followed this rule.
The food and beverage area was on the top floor. Customers could shop from the bottom to the top. They could eat when they were tired. On the other hand, the digital products and game experience area was on the bottom floor. It could make full use of the human traffic and increase sales.
As for the difference between the ‘normal zone’ and the ‘core zone’, it was mainly due to the different environment.
The core area had a huge glass wall with excellent lighting. It was spacious, bright, and had a wide view. The entire area would not be separated and was highly integrated.
Many storefronts of digital products would adopt a large number of glass designs. What’s more, they would be of a very high level. That was to create a high-end atmosphere for consumers to improve their shopping experience.
Therefore, the digital area that sold cell phones and other digital products, the area around the furniture and smart appliances, and the food and beverage area that allowed consumers to eat had high requirements for the environment. They chose the core area surrounded by a semi-circular glass wall.
The lighting in the regular area was much worse. What’s more, there were some gaps between the areas. They were not part of the entire area.
That was because the gaming experience area, living area, and viewing area did not have high requirements for light. In fact, they were more resistant to light.
Both gaming and watching movies required a relatively dark environment.
Strictly speaking, the residential area was not a selling area. Instead, it was a simulation of the house in the house. Some of the scenes had to show the warm environment of staying in the living room at night.
What’s more, the viewing area, gaming experience area, and living area could be divided into several different exhibition halls to display different styles and contents. They had to be separated.
Thus, all of these were placed in the usual areas.
Apart from that, there was also a certain connection between the regular zone and the core zone.
For example, on the second floor, the digital zone and the gaming experience zone were placed together. After gamers experienced the game and the latest gaming equipment, they could directly go to the digital zone to purchase the equipment they liked.
On the third floor, the residential area and merchandise area were the same.
On the fourth floor, the dining area and the viewing area formed a comfortable resting area. Customers could eat, drink, or sit down to watch a movie when they were tired.
The core area of each level was about 700 square meters. The three levels added up to about 2,100 square meters. The standard area of each level was from 1,000 square meters to 1,300 square meters. It added up to about 3,600 square meters.
Apart from that, there were a few shops on the first floor. They were more than 1,200 square meters in total. They were rented to Tengda.
This was what the shopping mall had used to make up the numbers for Liang Qingfan. They had forcibly made it 7,000 square meters.
Coincidentally, the shops on the first floor could be used as a display area for Fish-Catching Internet Cafe, Upwind Logistics, and other physical industries. Profit was not the first goal; it was mainly for display.
All in all, Liang Qingfan’s arrangements were quite scientific.
At the moment, the entire renovation had been completed. The floor and walls were spotless. The first batch of furniture and equipment, including the long tables and shelves in the digital area, had been transported over.
After a few more days of preparation, the entire experience shop could be opened to the public.
The reason why it was so fast was because the shopping mall was originally designed by a famous architect. He had spent a lot of time and effort in the glass wall area and had made a few modifications. Thus, Liang Qingfan did not need to make huge changes. He only needed to make minor edits on some details.
This saved Liang Qingfan a lot of time. It was also a key reason why he finally decided to choose the location of the experience shop.
He first arrived at the second floor’s regular area, which was the gaming experience area.
According to the plan, there would be computers, cell phones, televisions, smart fitness drying racks, VR glasses, and other equipment for players to experience. However, these things were not in place yet. Thus, it was hard to imagine what would happen after these areas were officially opened.
Further in was the core area of this level, which was the digital zone.
The renovation style of the Digital Area, the Merchandise Area, and the Catering Area were very similar. However, there was a slight difference in the layout.
Liang Qingfan came to the side of the glass wall and could clearly see the Great World opposite him. His field of vision was very wide.
“It’s not uncommon for buildings to be made into glass walls, but whether the final effect is good or not is determined by the details.”
“The size, color, reflection rate, permeability rate, structure system, the size of the framework material, the method of connection⦠Every detail might cause the final effect to be far from the expected effect.”
“The moment I saw this glass wall, I could tell that the designer had spent a lot of effort choosing the materials and design. The entire glass wall must have cost a lot to build. That’s why I chose this place.”
“The final effect is that no matter if you look from the outside or from the inside, you will give people a penetrating, bright, and pure feeling. It has a modern and simple feeling, but it also has a Zen-like beauty.”
“In addition, I made some minor modifications to the original ceiling. The original ceiling was actually very outstanding, but the lights were too small. I specially purchased a large area of embedded sand and white lights. In addition to the dark metal lines as embellishments, it ensured that there were no blind spots in the store. It could also be bright but not blinding at night.”
Even though the entire experience shop had not been fully decorated, the contents that Liang Qingfan had introduced were filled with details.
Zhuang Dong felt like he was about to faint. Even though he could not completely understand Liang Qingfan’s meaning, he could still feel the word ‘awesome’ written on it.
Tian Mo was a little worried.
That was because this experience shop was too awesome!
It was located in the most prosperous commercial district in Jingzhou. It occupied a huge area, and the details inside were meticulously crafted by top-notch architects. Even the lighting was filled with sincerity.
It could be said that this experience shop was in no way inferior to many international first-rate tech companies. It was even better in many places!
Compared to the real estate agent that he had worked for before, the difference was like heaven and earth.
Tian Mo felt both excited and panicky at the thought that he was about to become the branch manager of such a huge store. That was because he did not know if he was up to the task.
If something went wrong with his work, wouldn’t he be letting Boss Pei down and wasting Architect Liang’s hard work?