Chapter 1046 - It’s Definitely Right To Create A Lucky Draw Event!
Chapter 1046: It’s Definitely Right To Create A Lucky Draw Event!
This post was a few hundred words long, and it caused a heated response on the internet. There were many voices of agreement below.
“Boss, your analysis makes sense!”
“The gap between the two companies is huge.”
“I didn’t think much of it before. Now that I think about it, something is indeed amiss. Finger Games wants to earn money and have a good reputation. Do they think we are fools?!”
This time, Eric could not remain calm.
This post was a little murderous!
Eric was already in a disadvantageous position after the specific event for the 515 Games Festival was released. He felt a little uncomfortable in public opinion. That was because Tengda’s 515 event was’ free’ while Eric’s was’ preferential’. The two were fundamentally different.
The gamers were more or less impressed by the two companies.
Even IOI loyal gamers had many complaints because IOI’s event rewards were not as good as Tengda’s.
On the other hand, IOI mobile games were too common and not worth mentioning under normal circumstances.
At the moment, there were too many games in the market that were not interconnected. The client-side game had cost money, and the mobile game had to be spent again. The gamers complained a little before continuing to spend money. The game merchants did not get scolded much.
If IOI mobile games were compared to these games, it would be extremely conscientious.
However, IOI’s mobile game was being scolded now. What’s more, it had risen to the company’s motive!
Why?
That was because it was related to Tengda!
The other games were indeed not interconnected with each other and earned two batches of money. However, the key was that they only kept a low profile and made money. They never dared to touch Tengda.
They were just putting on a ‘I want to make money’ attitude. If the gamers wanted to scold them, they could scold them as they pleased. After all, they were just a small family. They could not compare to Tengda.
On top of that, the game was not big. Players were used to the persona of the manufacturer. They did not have high expectations of them. Naturally, they were not in the mood to follow suit.
However, IOI was different.
The entire world knew that they were direct competitors with GOG. The new version and preferential activities were also aimed at seizing GOG’s market.
The players’ requirements for you were obviously to match GOG’s standards. Naturally, they were much stricter.
Eric would never have thought that gamers still managed to find a way to compare them even though IOI’s mobile game was in a different genre from Fitness Battle. One was deliberately misleading gamers by playing word games, while the other was very rigorous that they even gave up initial publicity in order to prevent misleading gamers!
What was worse was that many players had slightly highlighted this detail, thinking that it reflected the deeper problems of the two companies: for example, the difference in values, attitude towards players, and sincerity.
Coupled with the stereotypes that gamers had formed since the 515 Games Festival, everyone was obviously on Tengda’s side. They firmly resisted IOI’s mobile games!
Eric leaned back in his chair, unable to hide the exhaustion on his face.
Tired!
How could he have expected Boss Pei to be waiting for him at such a place?
He had originally thought that IOI’s mobile game would be foolproof when it came to facing head on with Fitness Battle. However, from the looks of it, Fitness Battle might have been a card that Boss Pei had planned long ago. He had even deliberately posed at the news conference of the smart fitness drying rack to bait him!
The most ruthless part of this move was that it completely sacrificed the early publicity of the smart fitness drying rack and the Fitness Battle, strengthening the solid impression in players’ hearts. “Tengda is always thinking for gamers; Finger Games and Long Yu Corporation may seem to be thinking for gamers on the surface, but they are actually trying to make money for themselves.”
Once this impression was strengthened, one might not be able to see anything in the short term. However, it would have a subtle effect that would have far-reaching effects!
What’s more, Eric could not find a way to fight back.
If Boss Pei decided to burn more money with a wave of his hand, Eric could continue burning more money as well.
However, Boss Pei had easily established such an impression in players’ hearts. How would Eric react and how much money would he have to spend to get rid of this impression?
What’s more, Eric could not convince all the higher-ups in Finger Games.
Boss Pei had targeted his weakness the moment he made a move!
Zhao Xuming waited patiently for Eric’s reply.
He knew very well that IOI’s mobile game had only been released for more than an hour. He should still have a chance to salvage the situation before the matter blows up.
However, if he kept delaying and did not respond, the players’ dissatisfaction would gradually accumulate. More and more players would compare IOI mobile games with Fitness Battle. At that time, it would be equivalent to bringing popularity to Fitness Battle for nothing.
Eric frowned and forced himself to calm down.
“We cannot work on IOI mobile games.”
“The higher-ups made the decision to make the mobile game this way. It’s impossible for me to persuade them. What’s more, even if I change it now, the damage done to the players would be irreversible.”
“The stereotype has already been formed. It’s very difficult to reverse it. What’s more, we can’t learn Boss Pei’s tricks.”
“In my opinion… we might as well go with the flow.”
“Don’t fight Boss Pei to the death in his area of expertise. We should increase our efforts and organize preferential activities.”
Eric’s thoughts were very clear. Tengda could play this way because Tengda’s situation was special.
Boss Pei was the only one in the company who had the final say. What’s more, the entire company had to obey him. That was why Boss Pei was able to make such a radical move.
However, Finger Games did not belong to Eric alone. Long Yu Corporation did not belong to Zhao Xuming alone either. The two of them were at most one of the higher-management in the company. Many things could not be decided by them.
That meant that even if they wanted to pretend to have a ‘conscience’ like Tengda, they would not be able to. That was because the other higher-ups in the company, including the boss, still wanted to earn more money.
Thus, learning Tengda’s model was equivalent to imitating and making a fool of himself. Not only would they lose a lot of money, but it would most likely not have much effect.
Eric decided to give more discounts, such as more discounts for the skin. As long as the discounts were increased, he would definitely be able to salvage a lot of reputation.
Zhao Xuming gave him a thumbs up. “Smart! Your thinking is too clear. I’ve learned!”
“Then… what kind of promotion should we organize?”
Eric thought for a moment. “The current activity is mainly based on discounts. It’s not impossible to lower the current discount, but the effect might not be good. It might also cause dissatisfaction among consumers.”
Zhao Xuming nodded. That was easy to understand.
For example, gamers were very happy to buy this skin at a 50% discount. However, it became a 70% discount in less than two days. How could gamers tolerate that?
It would be very troublesome if he were to refund the difference in prices for gamers. On top of that, it would make people feel that the game company was too childish. They would say that their words did not account for anything if they were to change their words day and night.
Thus, he had to come up with something else even if he wanted to increase the discount.
Eric asked, “Boss Zhao, you understand the preferences of the players in the mainland. What kind of promotional activities do you think would be more popular?”
Zhao Xuming thought for a moment and had an idea. “What do you think… about a lucky draw?”
“The lucky draw has always been a favorite way for domestic players to spend money, especially the surprise of obtaining a rare reward. It would give them a lot of satisfaction.”
“We can organize a lucky draw event. On the surface, the discount would be slightly lower, such as a 70% discount. However, gamers would draw something that they do not need and encourage them to spend more. It would not be a loss to us.”
“We can take out many limited skins that are no longer sold and put them in the prize pool in order to increase our attractiveness to players.”
“Players would be very satisfied as long as we do this lucky draw event with a little conscience.”
“There are no similar lucky draw events at Tengda’s 515 Gaming Festival. Boss Pei’s ‘pure gifting’ mode does not support lucky draw events. If we do this, we should be able to compete with Tengda.”
Eric nodded. “Yes, that sounds good!”
“How long would it take to develop this event?”
Zhao Xuming said, “In no time! We can put this lucky draw on the web page. It’s not a particularly complicated function. We’ll definitely be able to complete it by the weekend!”
“If we’re afraid that the gamers can’t wait, we can make an announcement to calm them down.”
“We’ll give the gamers who have already spent money some lucky draw tickets. That should be foolproof.”
Eric was elated. “Alright, let’s do that!”
“Boss Zhao, you’ve finally thought of a good idea! If this succeeds, you’ll have done a great service.”
Zhao Xuming quickly waved his hand. “Hey, no, no, no. I’m just making a suggestion. You have to decide if it’s feasible or not.”
Zhao Xuming could come up with ideas, but he would not take the blame. He did not want to be the first to fight Boss Pei and become cannon fodder.
Eric immediately decided. “It’s decided then. Hurry up and develop the lucky draw function. Make the announcement as soon as possible!”