Chapter 1002 - Large Experience Shop
Chapter 1002: Large Experience Shop
In the afternoon, Liang Qingfan came to Boss Pei’s office and knocked lightly.
Recently, he had been busy designing the food market and supervising the construction of the site.
The early stages of the design had been completed. Many gaming elements had been added in accordance with Bao Xu’s suggestion. Thus, Liang Qingfan’s work had basically come to an end. He just had to supervise the construction of the site and ensure that there were no problems. Then, he would be able to perfect his design plan.
This time, Liang Qingfan had only heard Boss Pei say that he wanted to work on the design of a shop. However, Boss Pei did not elaborate on what kind of shop it was.
Liang Qingfan felt that this was probably a relatively simple task. It was a shop; it would at the level of Fish-Catching Internet Cafe at best. He could just design it casually.
“Boss Pei.” Liang Qingfan entered the office and saw Boss Pei frowning with a serious expression. He was looking at the computer screen, worrying for some reason.
When Pei Qian saw Liang Qingfan, he closed the webpage for Mission and Choice on his computer and said, “You’re here, take a seat.”
The two of them briefly talked about the recent situation in Sloth Apartments and quickly got down to business.
Pei Qian chose his words carefully and said, “I plan to open a Tengda store in Jingzhou to showcase Tengda’s products. At the same time, I want to provide customers with a channel to communicate with sales.”
Liang Qingfan nodded. “I understand. A shop like ‘Tengda’s Home’, right?”
“Boss Pei, how big is this store? Where is it located?”
Pei Qian pondered for a moment. “A few thousand square meters or tens of thousands of square meters? I don’t think it’s too much. Design it to be big.”
Liang Qingfan: “…”
He had originally thought that it would be like the shops where Shenhua Corporation or POUIO cell phones opened in the shopping mall, which would be a few hundred square meters at most. However, if it was like what Boss Pei said, a few thousand square meters or tens of thousands of products, it would be similar to many home markets. A few floors of the entire building might be filled with their own products, and the scale would be much larger.
Liang Qingfan thought about it and felt that it was reasonable. Cell phone manufacturers’ shops in the shopping mall only needed to display cell phones and various smart products after all. The shop that Boss Pei was planning to open obviously wanted to display all of Tengda Corporation’s products.
There were not only cell phones and other digital products. It might also include their own gameplay, the furniture in Sloth Apartments, Fish-Catching Take-Out’s meals, the smart home products of Otto Technologies, and so on. It would definitely occupy a larger area.
Liang Qingfan said, “I understand now. In short, it’s like an experience shop for all of Tengda Corporation’s products, right?”
“Boss Pei, you said that you wanted to provide customers with a channel to communicate with sales. You meant that there would be a sales team in the shop, right?”
Pei Qian nodded. “Yes, there will be a batch of salespersons. However, they are different from the traditional sales team.”
“The sales of other brands are all standing in the shop, ready to introduce their products to customers at any time. However, most of our sales team would be enjoying and experiencing the products in the shop. We can only introduce them to customers when they ask.”
Liang Qingfan was stunned. “Huh? This is sales?”
Pei Qian nodded. “That’s right. This is Tengda’s sales. Tengda’s sales will not use eloquence to fight for customers. Instead, they will use their actions to let customers feel how fun and useful Tengda’s products are!”
“Or you can think of them as… Experience users? They bring their customers to experience the products.”
“Therefore, treat this shop as a ‘Sales House’. Make sure that the salespeople have a good time in this shop. Don’t save any space. Give as much space as you can. Make sure it’s spacious, bright, high-end, and grand!”
Pei Qian’s idea was very simple. He wanted to turn this shop into a paradise for salesmen. He wanted them to eat and dress well inside. Every day, they would eat, drink, and enjoy themselves to their heart’s content. Then, he would support this shop and spend money.
Once this shop opened, Pei Qian would observe it for a while. Once he was sure that the salesmen had lost their fighting spirit and could not do sales, he would open more shops and burn money together.
Pei Qian felt that it was unavoidable for customers to shop and buy things. As long as Tian Mo and his sales team could keep the contents of the note in mind, the items sold would not be able to cover the huge daily expenses of the store.
Liang Qingfan nodded. “Alright, Boss Pei. I understand.”
“Then, I’ll briefly plan the Tengda business in this store.”
“First of all, there must be Tengda Games and the film department, including Tengda Games, Shang Yang Games and Fei Huang Workspace.
“We can use a special gaming experience area in the shop and a viewing area. They can experience Tengda’s latest games at any time.”
“The second is Fish-Catching Take-Out. We can set up a food and beverage area like IKEA Mall so that customers can experience Fish-Catching Take-Out and Food.Harmony’s food when they are tired of shopping.”
“Then, we’ll move to the residential area. We can also use the design of the IKEA Mall to showcase our renovation style in the Sloth Apartments. We can arrange various cooperative furniture, and then add some smart homes developed by Otto Technologies.”
“As for the other physical stores, such as Fish-Catching Internet Cafe, Deposit Fitness and so on, since they already have physical stores, there’s no need to put them into the store. It’s a little unnecessary.”
Pei Qian immediately shook his head. “That won’t do! Why would it be unnecessary?”
“You have to think about this. What if some customers have never been to Fish-Catching Internet Cafe or Deposit Fitness? What if it is their first visit to our stores?”
“Wouldn’t we lose the opportunity to introduce our physical industries to him?”
“We have to add them all! We have to create a special zone for Fish-Catching Internet Cafe, Deposit Fitness, and even Upwind Logistics.”
“Of course, there’s no need to make it into a business-like one. It should be based on experience.”
“This way, even customers who have never experienced our physical stores would be able to see how outstanding our physical businesses are for the first time!”
Pei Qian did not plan to set up another branch of Fish-Catching Internet Cafe in this store because that would probably make money.
He could make use of the opportunity to open a branch and set up a Fish-Catching Internet Cafe. However, he would not charge any fees. Wouldn’t that burn more money?
Liang Qingfan could not help but feel deep veneration.
Indeed, Boss Pei always thought differently from others.
However, the problem was, were there any customers in Jingzhou who had never been to Fish-Catching Internet Cafe or Fish-Catching Take-Out?
Yes… there should still be some. What Boss Pei said made sense.
He quickly thought about it and concluded. “I understand now, Boss Pei. The shop you are opening is more like an experience shop. It is not just a place to display goods and sell goods. It is also a window to show our products to all customers.”
“In that case, this experience store can roughly be divided into several sections:
“First of all, the gaming experience zone, including Fish-Catching Internet Cafe, ROF Computer-Installation, and all other games can be placed in this zone.
“The second is the viewing area where we can play some of Fei Huang Workspace’s works, including movies and documentaries.”
“Then, there’s the residential area. The interior can be renovated according to the style of Sloth Apartments. The sofa and cabinets will be arranged in a minimalistic style. The entire smart apartment furnishing can also be arranged.”
“Next is the digital zone. The difference between this place and the residential area is that the residential area can only display our latest smart home products, including television, sound system, and so on. It can only display a limited number of products. The digital zone will display all the cell phones, computers, and other digital products that we are selling, just like many cell phone manufacturers’ shops.”
“Then, we’ll move on to the peripherals area. We can sell some of Tengda’s related products, such as game-related figurines, pillows, and the various trinkets sold at Thriller Hostel.
“Lastly, it’s the food and beverage area. Arrange for Fish-Catching Take-Out’s food. If customers are tired from shopping, they can eat here. Some of the delicacies in the future food market can also be arranged here.”
“There are a total of six zones. These six zones have to be very spacious. They take up a lot of space and look very lively.”
“What’s more, we have to plan the layout of these six zones so that customers would not get lost easily. At the same time, we can quickly find the zones that we want to go to.”
“Boss Pei, is that what you mean?”
Pei Qian nodded. “Yes, very close.”
“However, I’ll add one more point. When you design it, you must not treat it as an experience store. Instead, you must treat it as a normal habitable space. The salesmen can enjoy themselves inside even if no customers are visiting. Do you understand?”
Liang Qingfan immediately nodded. “I understand. It means to be as close to the atmosphere of daily life as possible. Don’t give customers a feeling of estrangement, especially don’t let them feel the difference between ‘buyer’s show’ and ‘seller’s show’.”
“Strictly speaking, our sales are not ‘marketing’ but ‘display’. We have to naturally show the best side of our products to players, and not use glib words to deceive players.”
Pei Qian: “… More or less.”
It deviated slightly from Pei Qian’s original intentions but Pei Qian could not be bothered to correct them.
Liang Qingfan silently noted down all of his requirements and then said, “Alright, Boss Pei, I’ll go and choose the location first. The entire design might take up a few thousand square meters of space. If the place is small, it would not be able to be used. It would seem petty and would not be effective.”
“Once I find a suitable place, I’ll hurry up and come up with a specific design plan. I’ll report to you as soon as the plan is out!”
Pei Qian nodded. “Yes, go!”
“Try your best to choose a bigger location. Don’t worry about funding!”