Chapter 121 - 121 Information Gap
121 Information Gap
When Vivian returned to her office, she called for Nathan and Jeffrey.
Vivian had already finished reading the business department’s training program over the weekend. Nathan’s training consisted of three main areas: business conversational skills, clothing matching skills, and a god-like service attitude.
The vocabulary aspect was further divided into getting close to the customer, opening up the topic, promoting the product to the customer, persuading the customer to try it on, then how to force orders, dealing with the customer’s objections, and finally closing a deal.
As for clothing matching techniques, Nathan applied to have the design department help him train.
As for service, he would learn all kinds of reception etiquette.
Vivian felt that it was more comprehensive. “It’s not a problem for the design department to participate in the training. Besides, we’re going to be a middle-class and high-end clothing brand, and we’re going to open a chain store next, so the reception training must be standardized to ensure the quality of our service. Every customer who comes into contact with our staff will immediately think that they’re in our company’s store. The training starts tomorrow, right?”
Nathan nodded. “The training will last from Tuesday to Saturday afternoon. They will go for a two-way journey from M City to the capital on the same day.”
Vivian asked again, “The store is opening next Tuesday. Have you guys made a marketing plan before the opening?”
Jeffery was stunned when he heard this. In the past, the clothing factory had only been doing production, and he had no experience in opening a store, so he had not thought about publicity.
However, Nathan was in the fashion industry and had made some preparations. Seeing that Jeffrey did not respond, he briefly explained his plan. “My plan is to advertise on TV and in the newspaper to increase our popularity. On the opening day, there will be small gifts and a discount event. I’ve discussed the VIP membership system with you over the phone, and I hope that we can lower the VIP admission standards on the opening day to attract more customers. The more people join us, the more stable customers we have.”
Nathan had only been a business manager in mid-range clothing before, and these plans were more inclined to the brand marketing of mid-range clothing.
Currently, Vivian has divided Emin’s clothing into two series. The mid-tier series was called Morning Flower, which was full of vitality. The high-end series was called Aroma, it was luxurious and high-end.
Vivian gently rubbed her index finger with her thumb, looking down as she thought about how to make a change about this foundation.
Vivian’s silence made both of them a little nervous, and the pressure increased.
After a long while, Vivian said slowly, “We’ll use your plan for Morning Flower’s shop. We don’t have to make a change to Aroma shop. We can’t lower the quality of our brand just to attract more customers. We can only aim for higher standards as long as we still have our position.”
“Aroma’s opening marketing plan is divided into three parts. The warm-up period before the opening, the activities during the official opening, and after the opening, we have to study how to develop and maintain customers and increase familiarity. Only continuous popularity can help us complete the transformation of customers. As for the warm-up, we’ll keep the TV advertisements, but change the newspaper to Fashion Weekly. Nathan, do you have any suitable weekly recommendations?”
After all, Vivian was transmigrated into books and had only been here for one or two months. She still did not know many details about this world. Only a native person could do that.
Nathan immediately had a match. “You can look for IR. This Fashion Weekly is considered a dark horse. It was just established last year and took only a year to break into the fashion world. With a reputation, their current popularity and influence can be considered in the top ten in the country. In addition to their chief editor’s unique aesthetic vision, the most important thing is that IR is keener to find excellent designs from new brands than to cling to old brands. This feature is also the reason why it can break out of so many Fashion Weekly.”
Vivian was quite satisfied with Nathan’s choice. “Take the three sets of clothes I designed and go to the weekly magazine. They’ll definitely accept an interview with us. I’ll communicate my design ideas and the design points of the three clothes to Cynthia. When the time comes, I’ll get her to accept the interview on my behalf. I’ll say that I’m a special designer of Aroma. In order not to let other companies take me away, the company has kept all my information confidential and only let other designers pass it on.”
Eden’s eyes lit up. “Are you trying to create a sense of mystery?”
Nowadays, people do not have a good concept of marketing and hype, so Vivian planned to use this information gap well.