Chapter 411 – Why does he want to sell medicine?
“Manager Feng, my research and development of the multivitamin tablets is almost complete. Now, we can combine a few vitamins into a small tablet.” Professor Zhao showed his sample to Feng Yu.
Feng Yu was speechless. This was a huge tablet. Do you really want people to eat such big vitamin tablets?
“How many vitamins are there in this tablet and what is contents of each vitamin?”
“There are about 20 vitamins and about 2 grams for each vitamin.”
“Then Professor Zhao, do you know how much vitamins one person needs every day?” Feng Yu patiently asked. This tablet was over 40 grams. No wonder it as this big!
Who the hell would eat such a huge tablet every day? One would still need to chew before he could swallow the pill. Vitamin tablets should be swallowed and not chewed!
Professor Zhao immediately understood. This tablet had more than a week’s worth of vitamins. Feng Yu had said that he wanted health supplements and not medicines. This tablet should be good for the body when taken, but one would not die from not taking this tablet. Professor Zhao had made this tablet like medicine.
“We can cut this tablet into smaller tablets. One tablet can be made into 5 grams. This will be enough for one person’s daily intake of vitamins.”
“Are you telling me that people don’t eat other food? The food they eat does not have vitamins? Make it into 1 to 2 grams tablets. Also, it must be absorbed by the body easily. The contents of vitamins should be according to how much a person can absorb. You cannot have the same amount for each type of vitamins!”
Feng Yu sighed. This Professor Zhao was too one-track. If he made these health supplements into medicine, how much can these sells? If it were sold as health supplements, the prices would be several times higher!
Most importantly, it will let the consumers think that a small tablet a day will be enough for their daily vitamin intake. They will believe that this health supplement will be worth it.
This thinking will let the consumers accept higher prices.
“This should not be a problem. Give me one week to change it. Manager Feng, is there a market for this product?”
“Of course. It is a huge market. You have made a significant contribution to the country. I will be giving you the funds you needed!” Feng Yu seriously said.
Wahahaha…… It was so simple to develop a type of health supplement. Feng Yu had decided to price this multivitamin tablet at 5 times its cost. Hmmm…… I am still considered trustworthy. At least I did not price these tablets at hundred times its cost like that company Gold Partner!
This was only 1 million RMB of research funds. It was not a lot. Just this multivitamin tablet alone would bring in millions of profits every year. The returns would be several times more than what he invested. How could Feng Yu not be happy with this?
This was not the only health supplement that had been successfully developed. The Zinc Gluconate and Calcium gluconate liquid health supplements were also developed. Actually, it was effortless to develop these liquid health supplements. However, no one had done it because the Chinese were not concerned with their Zinc and calcium intake.
From the earliest Zinc and Calcium supplements, China’s health supplement industry will develop more products like all-in-one health supplements which contained iron, calcium, zinc, etc. There were also all sorts of vitamin tablets which claimed to help people increase their blood, improve their sleep and all sorts of ailements. Among these health supplements, some were to boost male vitality.
This type of concepts had started from pharmaceutical companies overseas. They were the ones that produce health supplements first. But foreigners seldom need calcium supplements, and calcium tablets were introduced as medicine in the first place.
But the pharmaceutical companies saw that these calcium tablets were not selling well as medicine. They soon discover the Chinese market. As the Chinese living standards improved, they started to look into their health. The companies thought of a way to introduce their calcium tablets to China. This was to market these tablets as health supplements.
This was why Calcium supplements had appeared in China first before the other companies started to introduce different types of health supplements!
In the future, some foreigners joked about the Chinese were all suffering from calcium deficiency. Calcium could be taken in by one’s body through a healthy diet and vitamins that would be produced by one’s body by being under the sun, could be sold as health supplements in China.
These pharmaceutical companies had made used of the Chinese thinking of wanting longevity and wanting the best for their children, to sell their calcium tablets. They marketed their pills as some supplements that could prevent Osteoporosis and also help children grow taller.
Because of these simple marketing tactics, China became the world’s highest intake of Calcium health supplements in the future!
Were these companies telling the truth? Maybe it was to a certain extent. Calcium tablets were not that useful to prevent Osteoporosis in old people. There were many causes of Osteoporosis. No matter how much calcium tablets you take or how well your body could absorb, it would be useless if you do not seek the right medical treatment. There were also many reasons that would affect a child’s growth. Calcium was only one of the many reasons.
Rather than letting those foreigner companies earn this money, Feng Yu would want to earn this sum of money himself.
However, Feng Yu needed a Pharmaceutical factory before he could manufacture these tablets! Feng Yu recalled about the development of the pharmaceutical factory in Bing city. It became successful because of Zinc Gluconate and Calcium gluconate liquid health supplements.
At their peak, their sales were twice of the total sales of all other companies!
In the future, some wealthy businessmen were into the pharmaceutical business. Most of their companies were joint partnerships with foreign companies. Foreigners had made a fortune from this industry.
But in this life, this scenario will never happen. China’s pharmaceutical industry will start the health supplement trend. The first company to enter this trend was Bing City’s Pharmaceutical Factory!
……
“what did you say? You want to invest in Bing City Pharmaceutical Factory?” Zhang Ruiqiang looked at Feng Yu surprised. He does not understand why Feng Yu had wanted to sell medicine when all his other businesses were doing so well.
Zhang Ruiqiang had come to Beijing to brief the higher-ups on the developments of the farmers returning the cultivated lands. The government will be issuing a sum of compensation to the farmers. By sending out the farmers to farm overseas, China would also benefit from it. This had also reminded the Government that China had lots of farmers and not enough fields. This was an excellent way to solve this problem!
Zhang Ruiqiang was in-charged of these two projects, and he had also missed his chance to enter the ministries. When he had forecasted the dissolution of the Soviet Union, the higher-ups had high expectations of him. But as the person in charge of these projects, Zhang Ruiqiang could be transferred to the ministries immediately. Thus, Bing City’s party secretary got to be transferred to the Foreign Affairs Ministry. He was appointed as the number 3 man there. Although he was still the same rank, his authority now was higher than when he was at Bing City!
The Mayor was to take over the Party Secretary position, and the mayor position was vacant. Bing City was considered a Sub-Provincial City and the Mayor got to assist the Provincial Mayor. Bing City’s Mayor will also be the Provincial Deputy Mayor. Many people were eyeing this position. This was a promotion.
But Longjiang Province’s Mayor wanted Zhang Ruiqiang to take over the position of Bing City’s Mayor. Although Zhang Ruiqiang had moved up the ranks fast, he was already in his 40s. He was one of the younger officials that the higher-ups were looking at. Also, Zhang Ruiqiang had accomplished some feats, and he deserved this promotion.
In the end, Zhang Ruiqiang won against all his rivals and got the position of Bing City’s Mayor. He had come to Beijing for his promotion procedures when he received Feng Yu’s call. He thought that Feng Yu had a good deal for him and he purposely spare time to meet Feng Yu.
But Zhang Ruiqiang never expects that Feng Yu wanted to sell medicine now.