Chapter 475 - Chapter 475: It’s So Expensive, Who Won’t Be Jealous?
Chapter 475: It’s So Expensive, Who Won’t Be Jealous?
Translator: Atlas Studios Editor: Atlas Studios
Elder Lin never expected Teacher Xiao to be willing to open a studio with him.
Teacher Xiao had connections, assets, and knowledge. He was more suitable to operate the studio than him.
Elder Lin immediately agreed. “Alright!”
With Teacher Xiao as the vanguard, Elder Lin hired a few more skilled classmates. Soon, he made a batch of luxury leather shoes and boots.
Teacher Xiao’s operating methods were quite impressive. He rented a three-story building in the center of Carefree City where every inch of land was as valuable as gold. He asked Qin Xiao to specially design it. It had a high-class and luxurious style and used transparent display windows to display the scenery. At a glance, it would make people stop and look at the building.
Teacher Xiao knew that the Research Department had already developed electric lights and that the mine workers were using them for lighting. In order to make the building look classier, he went to the Research Department to ask if he could buy some electric lights at a high price.
The price he offered was really high. There was actually already a production line for electric lights, but the circuit lines to the power station had yet to be set up. He could only buy headlamps or table lamps. After the battery was used up, he had to bring them back to charge them.
In order to make a name for his studio, Teacher Xiao insisted on spending a huge sum of money to buy 18 floor-to-ceiling lamps.
There were six of them on each floor. The gorgeous light was enough to make the entire shop breathtaking.
On the day of the opening, he invited all the madams of the 30 families of Qinghe and big shots from all walks of life to take part.
The entrance of the shop was filled with beautiful flowers. Any lady who entered the shop could obtain a beautiful bouquet that had been carefully wrapped.
There were not many flowers left in this season. Teacher Xiao had spent a lot of money to send people to pick these flowers.
Apart from the decorations inside and outside the shop, the shop assistants had also dressed up carefully. All of them were slender and were wearing the same uniform with shiny pointed thin red leather shoes.
They greeted every customer respectfully with bright smiles. It was also a dazzling scenery in the shop.
The leather shoes, boots, leather gloves, and leather hat were carefully displayed in the glass window, showcasing their unique textures and exquisite workmanship under the light.
When Madam Zhang and Zhang Tiantian entered the shop, they were attracted by the floor lamps.
This shop was too capable. They even managed to buy electric lights.
It must be expensive.
Madam Zhang took a fancy to a pair of leather gloves. When she asked the price, she was immediately dumbfounded. It actually cost 20 taels of silver.
It was really expensive.
However, the leather was as smooth as water, and the fur lining was soft. The design was also beautiful.
20 taels of silver was actually nothing to their family.
Madam Zhang asked Zhang Tiantian, “Do you like it? I’ll buy you a pair.”
Zhang Tiantian was afraid of the cold. It was good to have a pair of leather gloves in winter. She immediately nodded. “Okay.”
The shop assistant was especially happy. With 20 taels of silver, she could earn quite a bit of commission. She worked even harder to introduce the other goods.
Madam Zhang and Zhang Tiantian had servants accompanying them when they went out. It did not matter if they bought bags or not.
However, the small leather bags sold were all extremely beautiful.
She thought about how it would be good to have a small bag that could store her belongings when she went out.
As such, Madam Zhang bought an exquisite pearl cross-body bag for herself and her daughter.
In order for Zhang Tiantian to go to school, she bought another red shoulder bag.
After touring around the three floors, seeing everything so perfect under the light and the environment, Madam Zhang had unknowingly spent 200 taels of silver.
They were considered to have spent little. Madam Li, whom Madam Zhang was familiar with, had spent nearly 1,000 taels in one go just to become a top member who could enjoy priority access to limited edition products and personal door-to-door services.
The men’s purchasing power was also very strong. In order to please their wives, they waved their wallets and bought almost everything.
It made the women burst with joy and brag about their husbands.
After a day, the storefront was almost empty, and they were running low in stocks.
Not counting the capital amount, even the net profit that day had earned him more than 1,000 taels of silver.
After Elder Lin got half, there would still be a few hundred taels.
They had never seen so much money in the entire Lin family. Their eyes were about to pop out.
The daughters-in-law desperately expressed that their desire to help at the store.
The dark faces of his three daughters-in-law were incompatible with the staffs’ appearance in the shop. Why would Elder Lin let them ruin the business?
He might as well give each of them 100 taels of silver and let them raise his grandchildren in peace. Instead of going to the shop, they could just take the silver and shop around.
In the past, their father-in-law had been stingy with one tael of silver as if it cost his life. Now, he was actually willing to give them 100 taels of silver.
It was really too generous!
It made his eldest and second sons want to learn how to make leather.
Elder Lin also hoped that they could learn it and agreed readily.
The business was the best on the opening day. In the next few days, the sales volume stabilized. The profits for a day were at least 500 taels.
Even so, Elder Lin was very satisfied.
In order to make the shop more famous and leave a deep impression on the commoners of Carefree City, Teacher Xiao spent another huge sum of money to print advertisements in the weekly magazines and newspapers and invite the bicycle team to hang colorful flags. They circled the city and publicized, “Eternal envy because of Lin Xiao.”
This advertising slogan was confusing.
However, the effect was still very obvious. The commoners were all interested to find out what eternal envy was.
When they arrived outside the shop and looked from afar through the window, they immediately understood.
Who wouldn’t be envious of such an expensive product?
Teacher Xiao’s marketing tactic was really outstanding. Soon, other businessmen followed suit.
Since the Imperial Court had suddenly launched an exhibition, Teacher Xiao would definitely participate actively in such a good opportunity to increase the popularity of the store in the entire southern frontier.
He brought his own goods to the official in charge of reviewing the exhibition. After testing the quality, he successfully obtained an admission ticket to the exhibition hall.
The Imperial Court would support and subsidize merchants with high-quality goods. The quality of their goods was too high, but there was no substantial advantages in their goods. They did not even have the right to submit the goods to the Great Empress for review.
He did not care if he could not get the support funds from the Imperial Court. Teacher Xiao thought for a moment and quickly arranged another wave of exaggerated advertising to let the commoners know that Lin Xiao’s leather was a top-notch item certified by the Imperial Court.
With him doing this, more merchants were interested to participate in the exhibition.
500 meters away from Carefree City, there was an area very suitable for planting crops on a large scale. In addition, this was the gathering place of several local tribes, so Bai Wutong got someone to build a small town here.
Noble Consort Ling had been knitting hats, clothes, and socks along the way. When she arrived at the town, the small hat that was about to be completed was still short of a piece of yarn. She went to the only fabric shop in town with Gou Houxing to see if she could buy a suitable piece of yarn.
As soon as she entered, everyone was stunned by Noble Consort Ling’s astonishing beauty..